The new line of children's clothing, aimed at children aged 3 to 12, will include both basic garments and more on-trend garments, and will also adapt some of the best-sellers from the women's collection for girls: the so-called “mini-me”.
The collection will also include accessories, footwear and underwear. For this new project, MANGO Kids already has its own team of designers responsible for the different product lines (flat weave, knitwear, T-shirts, jeans and accessories), and is also creating a management and purchasing structure for this new product.
MANGO Kids will go on sale in early August in 70 m2 to 150 m2 retail spaces within a selection of approximately 150 existing MANGO stores in 31 countries including Spain, Turkey, France, Russia, Germany, Italy and Portugal, as well as selected standalone high-street stores in cities such as Barcelona, Valencia, San Sebastian, Cordoba, Montpellier and Frankfurt, among others.
In addition to the new MANGO Kids and MANGO Sport&Intimates brands, the chain currently has a woman’s line (MANGO), a men’s line (H.E. by MANGO) and a line of accessories (MANGO TOUCH). In addition, it is planning to launch another two lines in 2014: one whose concept is based on fashion for larger sizes and another aimed at a younger public, aged between 14 and 20.
The brand, which now has over 2,600 stores in 109 countries, closed the 2012 financial year with a turnover of 1.691 billion euros for the MANGO MNG Holding S.L.U. Consolidated Group and subsidiary companies, a figure that corresponds to R.R.P. sales excluding VAT for company-owned stores, plus wholesale sales to franchises.
This turnover figure represents an increase of 20% over 2011. Given the major international presence of the brand, 84% of turnover corresponds to foreign markets, and the remaining 16% to the domestic market.
Mango
Textiles | On 22nd May 2022
China recently cut the market-based benchmark lending rate to shore...
The Comprehensive and Progressive Agreement for Trans-Pacific...
E-commerce | On 22nd May 2022
China's cross-border e-commerce has rapidly grown in the last few...
Textile Industry Head honchos
Liquidity is a primary issue in Indian context
Extension of RoSCTL to boost textile exports
Occam's razor principle and purpose-driven innovations
Nishant Poddar
Since 2015, Universal Sportsbiz Pvt. Ltd. (USPL) has been shaking up the...
Alberto Candiani & Simon Giuliani
Candiani Denim was established in 1938 in a tiny town near Milano and is a ...
Herve Orzech
Centric Brands LLC is a leading lifestyle brand collective that designs,...
Natacha Defeche Edana
Since 1971, EDANA, the International association serving the nonwovens and ...
Dave Rousse INDA
INDA, a global association of the nonwoven fabrics industry, has been...
Hemant Bheda Arevo
Arevo, based in Silicon Valley in California, develops technology to...
Sujata & Taniya Biswas Suta
Founded by <b>Sujata and Taniya Biswas</b>, Suta is a humble brand which...
Archana Jaju Label Archana Jaju
<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...
Andre Walker Label - Andre Walker
Andre Walker is a New York-based renowned designer, creative director,...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
By submitting you confirm you have read our Terms & Conditions and Privacy Policy.