The Mango family is growing. In early 2013, the Spanish group, which entered the menswear universe in 2008 when it launched H.E. by Mango, announced a new kidswear line, to be followed by sportswear and intimates for autumn. In 2014, it will diversify still further into larger sizes and youthwear.
The first of the new initiatives to hit the street is Mango Kids. The collection will be available online from 18 July, and in early August it will be launching the brand shop at 588, Avenida Diagonal in Barcelona, with 100 sqm devoted to children’s clothes. In the middle of the month, Mango Kids will open new shops in Spain and abroad.
Mango Kids is aimed at kids aged 3 to 12 and offers a wide range including wardrobe basics, the latest trends, accessories, footwear and underwear. It also includes ‘Mini-me’ — best-sellers from the women’s collection adapted especially for girls.
With more than 2,600 shops in 109 countries, the Mango group closed 2012 with a turnover of €1.691bn, up 20%. International markets account for 84% of Mango’s total business.
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