Home / Knowledge / News / Apparel/Garments / Western European workwear market to reach €7.43bn in 2017
Western European workwear market to reach €7.43bn in 2017
18
Jul '13
Changing consumer demand in terms of fashion and quality has sustained the development of the mature and saturated workwear and uniforms market in Western Europe. As the need for traditional blue workwear decreases, existing suppliers are exploring new avenues such as corporate workwear to gain a stronger foothold in the market.

Analysis of the Western European Workwear and Uniforms Market, finds that the market earned revenues of €6.77 billion in 2012 and estimates this to reach €7.43 billion in 2017. The research covers general workwear, corporate workwear and uniforms, and market revenues for both direct and rental channel are analysed.

Keeping up with emerging fashion styles and leveraging novel fabric technologies have enabled workwear manufacturers to witness revenue growth in the Western European workwear and uniforms market.

"For instance, sports and fashion trends have prompted workers to look for workwear fashionable enough to be worn outside working hours, and manufacturers must address such requirements to stay competitive," said Frost & Sullivan Research Analyst Aparna Balasubramanian. "Understanding various fabric preferences and offering a broad range of cost-effective fabric choices are crucial for succeeding in the competitive market."

In fact, cost-effectiveness is a huge success factor in this price-sensitive market, as the uncertain European economy renders customers highly cautious in their purchases. The perception that workwear is a needless expense has hindered adoption in several industries.

The slow acceptance of performance fabrics and the wide use of basic, low-cost polyester further hamper price growth. Nevertheless, the market in the region is witnessing slow entry of high performance materials like anti-microbial fabrics, which have been employed in the food industry to prevent contamination and in the healthcare sector to avoid bacterial infections.

"Since awareness on end-user specifications is key, strong customer relationships and superior service support are necessary for growth in the workwear and uniforms market," recommended Balasubramanian.

Although many small- and medium-sized rental companies usually collaborate with workwear manufacturers for their manufacturing needs, rental companies in Western Europe are increasingly aiming to attain self-sufficiency in garment manufacturing. Thus, timeliness of service is crucial to retain customer loyalty when direct and workwear rental firms compete for the same customer base in the future.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

Frost & Sullivan


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Oct 2020

Zimbabwe to release additional $1.5 bn for cotton farmers

Zimbabwe will release an additional $1.5 billion to settle...

Pic: Dorothy Perkins

Apparel/Garments | On 19th Oct 2020

Dorothy Perkins, Burton Menswear, First Insight partner

Dorothy Perkins and Burton Menswear, part of the Arcadia Group, and...

Pic: HanesBrands

Apparel/Garments | On 19th Oct 2020

HanesBrands to improve at least 10 million lives

HanesBrands, a socially responsible marketer of everyday basic...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search