Home / Knowledge / News / Apparel/Garments / M&S autumn/winter collection arrives in stores
M&S autumn/winter collection arrives in stores
27
Jul '13
M&S’ Autumn/Winter collection has arrived in stores and online and customers will be able to pick up the first products that have been designed and made with a restated committed to quality and style. More of the collection will be available online and at other stores over the coming week, with the second phase of product arriving in August. The full autumn collection will be available from early September.

In line with its ongoing plans to make the M&S clothing brand a destination in its own right – M&S has re-launched its core clothing range as M&S Collection – offering customers a considered edit of stylish wardrobe staples. It also sees the transition of Limited Collection to become Limited Edition. Forming part of M&S Collection, Limited Edition focuses on more trend-led design and will be updated every two weeks to bring customers the very latest interpretations of the key season’s styles.

New brand decor will also support each of the women’s wear sub-brands both in store and online. Shot and styled by leading fashion photographers, the new look imagery creates clearer, more compelling sub-brands – helping customers find the style that suits them best.

The new Autumn/Winter Collection includes:

-An investment in upgrading quality across womenswear - resulting in a 20% increase in silk, cashmere and wool used  within this season’s collection. M&S has increased the weight of cashmere jumpers by 10% and significantly improved the softness of the fabric.

-Listening and responding to the feedback of its core customers. This includes the introduction of more sleeved options, with 90% of the collection featuring sleeves. The average neckline on core tops has been raised by 2cm in response to customer requests for higher necklines.

-A host of new product innovation to ensure clothes are made to last with a flattering fit and finish. For example, new ‘No Peep TM’ technology is now available on a range of shirts and we’ve extended comfort technology such as Insolia and Foot glove across women’s footwear.

-A confident edit of the season’s key trends such as ’London Calling’  which uses a combination of bold checks, relaxed textured wools and sleek leather in a palette of red and black to capture the capital’s creative spirit and individuality.

-The ‘Femme Fatale’ trend evokes a sense of timeless allure and grown up glamour using striking colors and nostalgic silhouettes.

Marks & Spencer


Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Quality should be the #1 priority

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search