Italy : New brand promotes 'Made in Italy' clothing

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New brand promotes 'Made in Italy' clothing

29
Jul '13

courtesy: Pubblicita Italia

A new line of clothing that focuses on everything Italian named Loulu Florence has been launched by young entrepreneur Loulu to promote ‘Made in Italy’ apparel.

Loulu Florence intends to bring back the ‘Made in Italy’ charm through the designs that give more luster to Italian fashion which is much loved and imitated throughout the world.

The brand’s approach is centered on a clothing line which is made in Italy and would be a testimony to the details and care put into the designs of Italian fashion.

The newly launched label focuses on re-introducing the tradition of Italian haute couture with an eye for new technologies which are essential for offering quality products.

The brand is aimed at dressing up elegant, sober as well as non-conformist women and is scheduled to launch itself with a new spring/summer 2014 collection titled ‘Small details’ which is inspired from the trends of bon ton of the 1960’s era.

The collection would feature five different themes—Mediterranean, Majolica, Marimekko, Modula and Venus.

The clothing line focuses on chic attires that are gracefully feminine and are inspired by the costumes worn by Audrey Hepburn in her movies.

The brand evokes styles that are classy, timeless and refined which enhance femininity and elegance without overdoing the necklines with eccentricity.

Fibre2fashion News Desk - India

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