>>
Home / Knowledge / News / Apparel/Garments / Academy Sports + Outdoors signs deal with two Universities
Academy Sports + Outdoors signs deal with two Universities
02
Aug '13
Academy Sports + Outdoors, a premier sports, outdoor and lifestyle retailer, announced multi-year partnerships with the University of Kansas Jayhawks, the Kansas State University Wildcats and the University of Missouri Tigers.

"We are excited to expand our presence in Kansas by opening two Kansas City stores and through new partnerships with Kansas, K-State and Mizzou," says Anita Sehgal, Academy Sports + Outdoors' senior vice president of marketing and advertising. "This clearly demonstrates our commitment to the local community, fans and their families; and we look forward to providing all of these new customers with a diverse range of products for all the activities they love, no matter where their team passions might lie."

Academy Sports + Outdoors is opening two new stores in the Kansas City area, one in Overland Park, opening August 16, and one in Olathe, opening later this fall. In addition to carrying officially licensed products for all three universities, Academy Sports + Outdoors offers a wide selection of sports, outdoors and lifestyle products that include tailgating, fan gear, patio, barbecue, golf, fitness, footwear and more from top brands Nike, Under Armour, Columbia and more.

"While Academy Sports + Outdoors are beginning to expand in the state of Kansas, the company is more than 75 years old. This will resonate with our loyal fans that identify with a rich tradition," said Shane Hildreth, Vice President - Southwest Regional Sales, IMG College. "We're thrilled to introduce the Jayhawks faithful to Academy Sports + Outdoors and their wide selection of fan gear, sports, outdoor and recreation products."

Academy Sports + Outdoors is the Official Partner of Jayhawks Athletics. The sponsorship agreement was brokered by IMG College, the multimedia partner of the University of Kansas.

The Academy Sports + Outdoors partnerships with K-State Athletics and Mizzou Athletics were secured by K-State Sports Properties and Mizzou Sports Properties, which are both properties of Learfield Sports, the multimedia rights holder for each university.

"We're pleased to grow Academy Sports + Outdoors' presence in the Learfield family with the additions of K-State and Mizzou," said Chuck Schroeder, vice president of Learfield Sports, which manages multimedia rights for more than 50 collegiate institutions and associations. "As they expand into Kansas, we're happy to have the Wildcats' and Tigers' branded merchandise in the stores available for fans, and we know this marks a solid opportunity for Academy Sports + Outdoors to demonstrate its commitment to its immediate community and sports enthusiasts."

Academy Sports + Outdoors will have a branding presence at venues for both universities and is the Official Partner of Wildcats Athletics and Official Partner of Tigers Athletics.

Earlier this year, Academy Sports + Outdoors also announced a new multi-year deal with the Kansas City Royals.

Academy Sports + Outdoors


Must ReadView All

Pic: Shutterstock

Textiles | On 20th May 2022

China reiterates call for tariffs cut after US official’s statement

After US treasury secretary Janet Yellen called for tariffs cuts on...

Pic: Shutterstock

Textiles | On 20th May 2022

World economy projected to grow by 3.1% in 2022: UN

The world economy is projected to grow by 3.1 per cent in 2022,...

Pic: Shutterstock

Textiles | On 20th May 2022

Lowering logistics costs key to Vietnam’s export competitiveness

Reducing logistics costs is crucial to raising competitiveness of...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Ankur Bhatia,

Ankur Bhatia

Columbia Sportswear Company connects active people with their passions...

Danielle Statham,

Danielle Statham

<font face="Work Sans"><span style="font-size: 16px;">Twenty-five years...

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Francesco Vergentini, A.Celli Nonwovens

Francesco Vergentini
A.Celli Nonwovens

A.Celli Nonwovens offers a complete range of rewinders and rewinders...

 Natacha Defeche, Edana

Natacha Defeche
Edana

Since 1971, EDANA, the International association serving the nonwovens and ...

Samant Chauhan, Label Samant Chauhan

Samant Chauhan
Label Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Meghana Goyal, Label - Summer Somewhere

Meghana Goyal
Label - Summer Somewhere

Summer Somewhere is a conscious clothing brand designed for every girl in...

William Lundgren, Label - Bite Studios

William Lundgren
Label - Bite Studios

BITE Studios is a Sweden-based luxury womenswear label with a mission to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

COTTON COUNCIL INTERNATIONAL
The LYCRA Company Singapore  Pte. Ltd
Pt. Peraga Nusantara Jaya Sakti
KAS Direct Sourcing
Gokaldas Exports Limited
Esprit Europe Services GmbH
Shanghai  Aige Exhibition Service Co., Ltd
Restoque S.A.
Lenzing Aktiengesellschaft - India
Kern – Liebers Textile
C;&A Sourcing International Ltd
Varner AS Retail
Under Armour Global Sourcing Ltd
Rieter India Private Limited
DyStar India Pvt. Ltd
Lectra Technologies India Pvt Ltd.
Abit
GHCL LIMITED
Woolmark Services India Pvt. Ltd.
NITI Aayog
Bluesign Technologies Ag
BIMBA ;& LOLA SL
BRINKMANN GMBH
Sportmaster Ltd.
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Lottmann Communications
Meera Dyestuff Industries
Marzoli Machines Textile s.r.l.
Babyshop
Recron Polyester from Reliance Industries Limited
TÜYAP IHTISAS FUARLARI A.S.
Cat Tuong Real Estate Group Joint Stock Company
Colours India Inc
Tommy Hilfiger
GERBER TECHNOLOGY LTD.
Inter Expo Center Ltd.
Jiangsu Yingyang Nonwoven Machinery Company Limited
Nandan Denim Limited
Italian Trade Commission
K AND D ITMACH EXPOSITIONS LLP
ZAITEX spa
Truetzschler India Private Limited
Centric Software
BTSR International S.P.A.
Lifestyle
Chico’ FAS
IDH – The Sustainable Trade Initiative
Lacoste (Wanchai)
Coats Digital Limited
Calvin Klein
Karl Mayer Textilmaschinenfabrik GmbH
International Sourcing Expo Australia
T.T. Limited
Recron Polyester from Reliance Industries Limited
Aquarelle Clothing Limited
MAS Active / MAS Kreeda / MAS Bodyline
Permoda(Koaj/Armi/Pronto/Bkul)
Grasim Industries Limited
Alix Partners
FESPA (Reigate)
Hela Clothing Pvt Ltd
Gatsby Africa
LC Waikiki
H;&M Hennes ;& Mauritz (Far East) Ltd
Sateri (Jiujiang) Fiber Co.,Ltd
Asos
Amazon China
X-Rite Asia Pacific Limited (HK)
Infor (Hong Kong) Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
FULGAR SpA
Datatex Consulting Srl
Datacolor AG Europe
Page Industries Limited (Bangalore)
Tuyap Tum Fuarcilik Yapim A.S.
Stahl Holdings B.V.,
KIABI
Lenzing Aktiengesellschaft
Flainox S.r.l.
Rosset ;& Cia Limited
APLF Limited
JES MEDIA, INC
John Varvatos
Aleph Srl
Newtech Textile Technology Development (Shanghai) Company Limited
Comasia Limited
Desigual - ABASIC, S.A.
Kornit Digital Asia Pacific Ltd
Vardhman Textile Ltd
Thai Trade Center
J ;& P Coats
Reiter India Private Limited
Eastman Chemical Company
The LYCRA Company Singapore  Pte. Ltd
International Textile Manufacturers Federation
DuPont de Nemours, Inc.,
Applied DNA Sciences Inc
BIANCA
Tory Burch Hong Kong Ltd
Mayer & Cie. GmbH & Co. KG
Midas Clothing Limited
Nihalani Events Management
Helly Hansen Far East Ltd
TEXVALLEY MARKET LIMITED
ITMA Services Pte Ltd
Vianney Textil Hogar S.A. De C.V.
Mesdan SPA
Taiwan Textile Federation (TTF)
China World International Exhibition Company Limited
Lisa S.P.A.
VNU Exhibitions Asia
Boardriders Asia Sourcing Limited
Guess Europe Sagl,
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Dow Silicones Corporation
Brandix Lanka Limited
IIGM Private Limited
Istanbul Fuarcilik A.S.
IKEA of Sweden AB
Officina Meccanica Dora Enrico Srl
Target Corporation (MN)
IFF Media Ag - International Media Services
Savio Macchine Tessili S.P.A.
Decathlon
G-Star Raw C.V.
Hirdaramani International Export Private Limited
SYNERGIES HONG KONG LIMITED
Puma
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Brückner Trockentechnik GmbH & Co. KG
PVH Corporation
Bluestem Global Sourcing Limited
Performance Days
Eurofins BLC Leather Technology Centre Ltd
Xtema - Thomas Lebherz Textilmaschinen
Thermore (Far East) Ltd.
EMBEE CORPORATION
USTER
Sainsbury's Argos Asia Limited
Shima Seiki Mfg. Ltd.
G.A.S. unternehmenskommunikation gmbh
UBM China (Shanghai)
Phong Phu international JSC (PPJ)
The Top Form Brassiere Manufacturing Company Limited
GIOVANNI BOZZETTO S.p.A.
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Haelixa AG
Rayonese Textile Inc., Division de Culp Inc.
Maceton Limited
Gap International Sourcing Limited
Arvind Limited
Etam Group Strategy Hong Kong Limited
Chori Company Limited
Messe Frankfurt Exhibition GmbH
Color Service s.r.l.
Weitmann & Konrad GmbH & Co. KG
EPCH
Palexpo SA
Sportswear Company Spa
Groz-Beckert East Asia LLP
Loris Bellini S.r.l.
Groz-Beckert KG
Splash
CSGIA(China Screen Printing & Graphic Imaging Association)
Gloria Jeans
OVS Hong Kong Sourcing Ltd.
Indofil Industries Limited - Specialty & Performance Chemicals Division
Aramark Uniform ;& Career Apparel, LLC
EUROVET ASIA LTD
Seasalt Limited
Landmark Group
Saurer Textile Solutions Pvt. Ltd.
SHAHI Exports Pvt Ltd
Jindal Worldwide Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Zünd Systemtechnik AG
Tchibo GmbH
H. Stoll AG & Company KG
Benetton Group
CGS Inc.
NV Michel Van de Wiele
Alison Hayes Romania
Indo Tex
Zydex Industries
Equinox Impex India
TESTEX AG, Swiss Textile Testing Institute
Thai Acrylic Fibre Company Limited
N9 World Technologies Private Limited
Huntsman (Singapore) Pte Ltd
Tradewind International Servicing
Lululemon Athletica Inc
Walmart
Green Fibre
Messe Duesseldorf
TESCO INTERNATIONAL SOURCING LIMITED
BTC Textiles LLC
Copenhagen Fashion Summit
Itema Weaving (India) Private Limited

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search