Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at email@example.com in case you need any other additional information.
Based on this process, photographer Rankin and the team at his in-house creative content agency – The Full Service – came up with a concept with a cheeky twist for our Autumn/Winter 2013 campaign: ‘From Sketch to Store’.
The approach to the creative was in three stages. Firstly, Rankin photographed our models in their natural (naked) form. Next, the images were printed and the clothing designs sketched and overlaid to finally complete the process to reveal the models wearing the actual garments from the French Connection AW13 collection.
“Working with Rankin and The Full Service was a seamless experience. It was refreshing to work with an agency so enthused on driving a collaborative process with a brand and other creatives from their network; it was every bit a collaboration between French Connection, The Full Service and Jelly.
Rankin and his creative team offered an exciting approach, really telling the story of the French Connection brand. We are proud to talk about how our in-house design team produces a collection from sketch to store and the campaign captures this element of the business.” Jennifer Roebuck, French Connection
The campaign – our first shoot in black and white - maintains French Connection’s irreverent sense of humour, which our customers have come to love and adore. The two-day photo shoot, saw our two female and one male model, having fun in Rankin’s London studio bringing a sense of relaxed ease and naturalness to the shoot. Our talented illustrator – Jo Bird, at Jelly London, sourced via The Full Service’s creative network – attended and got her inks out on set to begin work straight away, on largescale prints.
“As our first 360 degree fashion campaign as an agency, The Full Service was incredibly excited when French Connection approached us to realise their AW13 campaign. I’ve always admired the brand for striving to push boundaries, and for their fearless approach to captivating campaign concepts. I hope the ‘From Sketch to Store’ execution by The Full Service continues their history of stand out campaigns.” Rankin, The Full Service
About French Connection India
Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand.
Brand Marketing India (BMI), the exclusive licensee for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 85 points of sale across 36 cities. BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.
| On 28th Sep 2020
The potential loss of tariff advantages offered by the European Union ...
| On 28th Sep 2020
Following a 66 per cent spike in daily online sales in May, when most ...
| On 28th Sep 2020
An independent review launched by Boohoo in July has “has identified...
Value of 'Made in India' should get more importance
Palod Himson Machines
Fabric processing machines are picking up
We are spending double digit figures on R&D
Puneet Jain & Yatin Jain
Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...
Luckytex is an integrated textile manufacturing company founded by...
Conceived in Europe and curated in New Delhi, NeceSera is a...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
UK-based Pireta has developed a unique free-form process to add durable,...
Bebop Sensors' smart fabrics allows for a new level of interaction between ...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Anjali Bhaskar has an experience of 12 years in the fashion industry. She...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.