Sri Lanka : MAS Holdings 'Diyani' bags CMO Asia award

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MAS Holdings 'Diyani' bags CMO Asia award

12
Aug '13

The CMO Asia Awards for Excellence in Branding & Marketing lauded MAS Holdings with the award for Best in-house Magazine in the Organizational Award Category for the quarterly published in-house magazine Diyani.

The awards gala hosted by the World Brand Congress for the 4th consecutive year was held at the Pan Pacific Hotel, Singapore and saw the participation of 40 countries covering the continent; including China, India, Japan, Saudi Arabia, United Arab Emirates and Singapore.

An independent jury comprising of senior professionals in marketing, branding, advertising, public relations, brand strategy and corporate communications judged all entries, where the most impressive candidates were shortlisted.

MAS has nurtured a culture that promotes adventure and experimentation, and one that rewards ‘new thinking’ amongst all employees. Diyani, launched in 2010 under the ONE MAS ONE VOICE initiative has set the benchmark for internally published magazines and newsletters.

Diyani, literally translated to daughter, also aptly captures the profile of the MAS associate - independent young women, not only daughters, but sisters, wives and mothers at MAS who are breaking orthodoxy as they balanced fulfilling careers and demanding personal lives.

MAS Holdings

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