Home / Knowledge / News / Apparel/Garments / Irish girls gung-ho on rising hemlines
Irish girls gung-ho on rising hemlines
13
Aug '13
Hemlines are rising across the country as Debenhams reveals that Irish girls are turning tradition on its head and opting for shorter dresses, sure to see temperatures rising at Debs balls!

Data released by Debenhams shows the sale of cocktail dresses has shot up by a huge 65% over the traditional floor length dress, as Irish debutantes spend hundreds preparing for their Debs.

This change in frock favourites seems to be spurred on by the ‘Great Gatsby effect’, following the cinematic release earlier this summer. No.1 by Jenny Packham and Diamond by Julien Macdonald have been firm favourites, with 1920s drop style waist lines and embellishment details topping the shorter style stakes as seen on red carpet style sirens Saoirse Ronan and Kristen Stewart.

The retailer reports that young women across the country are set to spend a staggering average of €825 on beauty treatments, evening dresses and accessories to ensure they look their best on one of the most important nights of a girl’s social life.

The impact of the blockbuster has also been noticed in the retailer’s beauty hall, with sales of ruby red lipstick shades and eyebrow products up by 43% as ladies try to recreate leading lady Carey Mulligan’s look.

Spray tans, manicures, make-up and hair appointments top the list of pre-debs pampering appointments in Ireland, as girls and their parents spare no expense to ensure they look and feel their best on their big night.

Karen Nason from Debenhams said: “The Debs is such a huge tradition amongst teens in Ireland, and this year tradition seems to be turned on its head. Many shoppers are seeking 1920s inspired cocktail and prom style dresses, with details like feathers, dropped waistlines and rhinestone embellishments proving really popular. Hair accessories are also set to play a major role in Debs trends this season.”

“Competition remains rife when it comes to the debs, with girls wanting to ensure they are on trend. It seems cost is not a factor when it comes to finding that perfect dress and securing the leading lady part at your Debs ball!”

Preparation starts months in advance with the search for the perfect dress, shoes and accessories, while beauty treatments are booked around three weeks before the big night including highlights, hair trials, manis, pedis, eye brow waxing and lash extensions. 

Karen Nason continues, “Our beauty halls get extremely busy with girls looking for make overs and beauty appointments. Weeks of preparation for one night is obviously worth it for Irish teens”.

Debenhams


Must ReadView All

Pic: Shutterstock

Textiles | On 1st Oct 2020

Vietnam textiles, garments may face EAEU safeguard duties

Several textile and garment products from Vietnam may face safeguard...

Pic: JHVEPhoto / Shutterstock.com

Retail | On 1st Oct 2020

H&M plans to shut 250 stores globally in 2021

Sweden’s H&M Group’s net sales amounted to SEK 134,482 million in the ...

Pic: Shutterstock

Apparel/Garments | On 1st Oct 2020

EURATEX hails EU initiative on impact of foreign subsidy

The European Apparel and Textile Confederation has hailed the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

P V Kadole,

P V Kadole

Nine co-operative organisations from Ichalkaranji came together to form an ...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search