Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at firstname.lastname@example.org in case you need any other additional information.
Data released by Debenhams shows the sale of cocktail dresses has shot up by a huge 65% over the traditional floor length dress, as Irish debutantes spend hundreds preparing for their Debs.
This change in frock favourites seems to be spurred on by the ‘Great Gatsby effect’, following the cinematic release earlier this summer. No.1 by Jenny Packham and Diamond by Julien Macdonald have been firm favourites, with 1920s drop style waist lines and embellishment details topping the shorter style stakes as seen on red carpet style sirens Saoirse Ronan and Kristen Stewart.
The retailer reports that young women across the country are set to spend a staggering average of €825 on beauty treatments, evening dresses and accessories to ensure they look their best on one of the most important nights of a girl’s social life.
The impact of the blockbuster has also been noticed in the retailer’s beauty hall, with sales of ruby red lipstick shades and eyebrow products up by 43% as ladies try to recreate leading lady Carey Mulligan’s look.
Spray tans, manicures, make-up and hair appointments top the list of pre-debs pampering appointments in Ireland, as girls and their parents spare no expense to ensure they look and feel their best on their big night.
Karen Nason from Debenhams said: “The Debs is such a huge tradition amongst teens in Ireland, and this year tradition seems to be turned on its head. Many shoppers are seeking 1920s inspired cocktail and prom style dresses, with details like feathers, dropped waistlines and rhinestone embellishments proving really popular. Hair accessories are also set to play a major role in Debs trends this season.”
“Competition remains rife when it comes to the debs, with girls wanting to ensure they are on trend. It seems cost is not a factor when it comes to finding that perfect dress and securing the leading lady part at your Debs ball!”
Preparation starts months in advance with the search for the perfect dress, shoes and accessories, while beauty treatments are booked around three weeks before the big night including highlights, hair trials, manis, pedis, eye brow waxing and lash extensions.
Karen Nason continues, “Our beauty halls get extremely busy with girls looking for make overs and beauty appointments. Weeks of preparation for one night is obviously worth it for Irish teens”.
| On 1st Oct 2020
Several textile and garment products from Vietnam may face safeguard...
| On 1st Oct 2020
Sweden’s H&M Group’s net sales amounted to SEK 134,482 million in the ...
| On 1st Oct 2020
The European Apparel and Textile Confederation has hailed the...
Virtual reality would be the new normal
Indo Count Retail Ventures
Today, there is no other emerging market as India, "we make in India and...
Navigating through catalogues is a bit hasslesome
Sushila International, a well established textile organisation established ...
Ravindra Jain, Ashish Baid
Oswal Prints Private Limited has been manufacturing and exporting ethnic...
P V Kadole
Nine co-operative organisations from Ichalkaranji came together to form an ...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Trützschler Nonwovens & Man-Made Fibers
Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
India Boulevard is a San Francisco-based curated fashion marketplace that...
Aditi Somani specialises in luxury fusion wear with international cuts and ...
Usha Social Services
The Usha Silai label from Usha International is all set for a retail...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.