This is demonstrated in a clear theme of transparency, electric blue, oiled patents and a range of nature-inspired prints, which are all about our supernature.
For apparel, this is translated into an extended performance collection with a focus on sports. Prints are inspired by poisonous frogs in the deepest jungles and hazy digital pollution-inspired prints, as well as prints where we see colours and grids fading from dark to lighter shades in a hazy blending.
All performance garments have functional qualities, like wicking moisture management. In the tennis and work out collections, most of the all over design-details show up on bindings and small inserts to enrich the product.
Therefore, the collections offer numerous cross merchant disability opportunities. Obviously, the Bjorn Borg Sports collection has a wide variety of sweat programs where cotton polyester and cotton elastane materials are being used.
New for the season is a compact but complete Björn Borg kids range for boys and girls aged 5-14 years.
The group owns the Björn Borg trademark and its operations are focused on underwear. To that is offered sports wear and fragrances and through licensees also footwear, bags and eyewear. Björn Borg products are sold in around twenty markets, of which Sweden and Holland are the largest.
The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2012 amounted to around SEK 1.6 billion, at the consumer level.
| On 20th May 2022
After US treasury secretary Janet Yellen called for tariffs cuts on...
The world economy is projected to grow by 3.1 per cent in 2022,...
Reducing logistics costs is crucial to raising competitiveness of...
Liquidity is a primary issue in Indian context
Luxury is not just about high prices but ability to create desire
Ensured payment of fee was least concern for students
Dr. Catherine Tubb
Created in 2018 to investigate the risk of market failure related to...
Mohd. Showkot Ali
Bangladesh-based Maksons Group owns and operates multiple corporations and ...
Ser Mekatronik, founded in 2008, is specialised for providing mechanical...
Garware Technical Fibres
Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...
<font face="Arial, sans-serif"><span style="font-size: 16px;">INDA,...
Hologenix is a material sciences company dedicated to developing products...
Label - Alvaro Mars
Alvaro Mars is designer of his eponymous and a non-binary brand that plays ...
Abhishek Bajaj & Samiksha Bajaj
Samshek is a fashion forward tech brand which combines digital experience...
Label - Rocky Star
<b>Rocky Star,</b> an Indian designer known for his inspiration from the...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.