Austria : 17% rise in shoppers at McArthurGlen's late night event

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17% rise in shoppers at McArthurGlen's late night event

28
Aug '13

The popular annual Late Night Shopping event at McArthurGlen's Designer Outlet Parndorf took place on Thursday 22 August, with this year's summertime shopping extravaganza attracting a record breaking 60,000 visitors to the centre, that's an astonishing 17% rise in shoppers compared with last year.

This year's event was made even more spectacular as the centre is celebrating its 15th anniversary.

Shoppers looked forward to an action-packed party night: all the stores at the centre kept their doors open until 11pm, with incredible special offers, including savings of up to 80%, while the first-rate entertainment line-up featured German actress Cosma Shiva Hagen, daughter of Nina Hagen, as well as a host of Austrian VIPs and Florian Luger, Austrian newcomer model for Louis Vuitton and Armani.

The Late Night Shopping event at Designer Outlet Parndorf is a red-letter day for countless fashion aficionados, both nationally and internationally. The event is expected to be particularly popular among Russian tourists, the highest tax-free spending nationality at the centre, followed by the Chinese, Koreans and the Ukrainians.

In the first six months of 2013, spending by Russian fashion lovers rose 68% at the centre, compared with the same period the previous year, while spending by Ukrainian shoppers nearly doubled!

Designer Outlet Parndorf, 30 minutes from Vienna, on the A4 motorway, opened in 1998

with 40 stores, and it is now the biggest designer outlet in the whole of Central Europe and a shoppers' paradise, with 170 stores brimming with brands such as Burberry, Hugo Boss, Armani, Gucci, Michael Kors, Furla, Escada, Calvin Klein, Baldinini, Guess, and many more, available with year-round savings of 30-70%, with a special anniversary offer of up to 80% off recommended retail prices.

Mario Schwann, Centre Manager, Designer Outlet Parndorf, says: "Our Late Night Shopping Event this year was bigger and better than ever, as we celebrate together with our customers 15 years of Designer Outlet Parndorf and 12 years since we held our first Late Night Shopping event."

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