17% rise in shoppers at McArthurGlen's late night event

Star guest adds glamour Actress Cosma Shiva Hagen, daughter of punk icon Nina Hagen.

VIP charity fashion show: This year Designer Outlet Parndorf once again ran a charity promotion in aid of Rote Nasen (Red Noses) Clowndoctors International, who use joy and laughter to lift the spirits of children in hospital. The VIP charity fashion show saw countless VIPs, sportsmen and women, and models showcase all the latest fashion available at Designer Outlet Parndorf.

Extra-long opening hours: All of the stores at Designer Outlet Parndorf kept their doors open until 11pm for the Late Night Shopping event. Around 170 shops offered amazing savings of up to 80% from recommended retail prices.

Fabulous prizes: There were great prizes to be won in the great Late Night Shopping giveaway, including a dream week-long holiday in a 5-star spa hotel in Turkey and an e-bike from Energie Burgenland.

Live acts: The extended shopping experience was accompanied by a musical backdrop courtesy of Lashes&Ties, whose jazz sounds created a summer party vibe.

Late Night Shopping shuttle service between Vienna and Parndorf: This year a shuttle service once again provided carefree transfers to and from the annual shopping party. On 22 August the bus travelled from Vienna (opposite the Vienna State Opera, Opernring 3-5) to Designer Outlet Parndorf and back again at regular intervals all the way through from 9am to midnight.

Graffiti art: A pair of graffiti artists showed off their skills to shoppers, creating a range of cool fashion motifs.

Formula 1 feeling: Car fans were in their element at this year's Late Night Shopping event - Sebastian Vettel's Formula 1 car from last season was on display, giving a unique insight into the sport.

Madame Tussauds on tour in Parndorf: Shoppers had the chance to come face to face with a well-known Hollywood star when they had their photograph taken next to an original Madame Tussauds waxwork. 

Fun for kids: There was plenty for younger visitors to look forward to: Dinoland and the large play area provided no end of fun and entertainment for children.

Spectacular firework display: The event culminated with the traditional fireworks display at 11pm.

Since opening in 1998, around 33 million shoppers have visited the centre, which is now the largest private employer in the Burgenland region, providing jobs for 1,350 people.

McArthurGlen