On Aug. 31st and Sept. 1st, fans can experience the Rocawear brand and lifestyle up close and personal during the concert series, which features performances from Beyoncé, Nine Inch Nails, Macklemore & Ryan Lewis, and Phoenix to name a few.
Complete with a full range of signature men’s and women’s Rocawear apparel and accessories, the RocPopShop provides a VIP shopping experience for Rocawear devotees, and the perfect opportunity for visitors to immerse themselves in the Rocawear lifestyle.
Built by Michigan-based Company MRA, the Rocawear RocPopShop is housed in a 53-foot trailer that expands into 1,000 square feet. In addition to being a pop-up retail space, it’s the ultimate interactive lounge.
“The RocPopShop takes Rocawear to its fans and lets visitors interact with one of their favorite brands in a meaningful way,” said Tony Amato, President of MRA. “We’ve been a partner with Rocawear on the RocPopShop since the onset and are thrilled to be part of this unique pop-up shopping experience.”
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