“An alliance with a top athletic brand like lululemon advances Noble’s mission to be the premier provider of bacterial and odor management solutions,” said Jeff Keane, CEO of Noble Biomaterials. “We share a vision with lululemon to keep both people and products performing at their best, making it a winning partnership for each company.”
Noble has been a longstanding partner of lululemon, providing its X-STATIC technology for the company’s Silverescent fabric since 2005. Made with 99.9% pure metallic silver, X-STATIC is designed to provide permanent odor protection by naturally inhibiting the growth of bacteria on the surface of fabrics. The X-STATIC fiber is woven directly into the garment and will not wash out over time through laundering.
“lululemon has worked with Noble for nearly a decade to differentiate our products and we welcome the opportunity to solidify this partnership,” said Christine Day, CEO of lululemon. “This unique opportunity allows us to continue to innovate our technical product with X-STATIC, which has helped lululemon set the industry standard by using the most powerful silver fabric technology to create our Silverescent fabrics, and secure our leadership position in the “anti-stink” athletic apparel market.”
X-STATIC is a proprietary silver-based antimicrobial solution and the active ingredient in both FDA and CE-approved products used in the healthcare marketplace. It has been proven effective by US Special Forces, NASA Astronauts and Olympic athletes, is a registered antimicrobial agent with the United States Environmental Protection Agency (EPA) and has undergone extensive safety testing. Noble is a certified bluesign system partner.
About Noble Biomaterials, Inc.
X-STATIC is a registered trademark of Noble Fiber Technologies, LLC. Headquartered in Scranton, PA, Noble Biomaterials, Inc. develops, manufactures and markets advanced antimicrobial technologies designed to manage all forms of bacterial contamination. It has more than 200 global licensees for products in the medical, defense, industrial and consumer markets and the company's headquarters and manufacturing facilities are located in Scranton, PA, with offices in Europe, Asia and South America.
| On 21st Jun 2021
After China's Yantian Port announced it would stop accepting new...
The Southern African Clothing & Textile Workers' Union (SACTWU) has...
| On 21st Jun 2021
Sri Lanka’s earnings from textiles and garments exports increased by...
Good tidings expected for textile industry
Water use efficiency remains relatively unexplored
Marry with brand ethos
A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...
Headquartered in Apt, South of France, Delta Plus designs, manufactures...
In the financial hub of eastern India, Kolkata, a humble production...
Garware Technical Fibres Ltd
Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...
Loomia designs and manufactures soft circuit systems that can be produced...
Sameer Sonkusale & Rachel Owyeung
A team at the Tufts University in Massachusetts was recently in news for...
Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep
Established in 2012, Sarah & Sandeep is a luxury menswear label...
Twee In One
Best known for convertible clothing, Indian brand Twee In One by designer...
Anjali Bhaskar has an experience of 12 years in the fashion industry. She...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.