Home / Knowledge / News / Apparel/Garments / Global Desi opens first store in Mauritius
Global Desi opens first store in Mauritius
24
Sep '13
After creating a fashion wave in India, Global Desi- the India inspired colourful boho chic brand is on its way to style the fashion savvy the world over as it goes international with its first store in Mauritius.

A brainchild of Anita Dongre, Global Desi was founded in 2007 and within only 6 years is one of India’s most sought after fashion forward brand with 48 standalone stores and presence across 130 multi brand outlets including Pantaloons, Shoppers Stop, Lifestyle and Central to name a few.

Celebrating the modern woman and her creative mind, the quirky brand boasts of Indian influences flirting with western cuts resulting in an outburst of colour, charisma and international appeal.

The boho chic ensembles evoke the spirit of the modern independent woman letting her vibrant fashion fantasies take flight. The brand recently created waves with its ramp debut at the Lakme Fashion Week 2013 with actress Aditi Rao Hydari as the showstopper for the show.

Taking its fashion philosophy beyond the Indian shores, the brand recently opened its doors in Mauritius at one of the most premium up market mall- Bagatelle Mall, occupying more than 1100 sq. feet store space and offering to the discerning Mauritian shopper a flavour of the Global Desi spirit with the season’s latest collection. The brand brings to Mauritius the currently trending fresh off the ramp styles of print on print jumpsuits, graphic print skirts and dresses, colourful tunics, maxis and more!

Commenting on this milestone achievement, Anita Dongre, Creative Director, Global Desi, said, “It is so exciting to see Global Desi beginning to reach out to the Fushionistas the world over. Global Desi has always celebrated the free spirited adventurous girl, who is as eclectic as the colours and prints that she wears!

"The brand embraces and is designed with a universal appeal which makes the wearer fashionable anywhere in the world. It’s this philosophy that we bring to Mauritius and are happy to share with our overseas patrons’ the global fashion spirit of the brand”

Talking about the vision and expansion plans for the brand, Sangita Rohira, CEO, Global Desi says, “At Global Desi, our vision is to offer accessible fashion to the style savvy with apparel that is high on trend and comfort, global in appeal and Indian in essence.

"With 48 standalone stores in the country and the Mauritius store being our 49th standalone store, we are constantly endeavouring to further our reach by tapping into more markets each year.

"We are slated to open approximately 12 more stores this calendar year including new cities like Kochi, Guwahati and Baroda. We will also focus on new international markets to open more stores in the next year as we prepare to be a Global brand in line with our vision for Global Desi”.

About Global Desi

Founded in 2007, Global Desi operates under the aegis of And Designs India Ltd. (ADIL), one of India’s most reputable fashion houses with more than 18 years of valued experience in the fashion industry.  Offering a fusion of Indian and global influences, Global Desi is inspired by India’s vast and vibrant heritage of colours, textures and prints juxtaposed with western cuts resulting in a collection which is fun, fashionable, quirky and riding high on international appeal.

Global Desi


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Jan 2021

US detains cotton products from China's XUAR from Jan 13

US Customs and Border Protection (CBP) recently announced it will...

Pic: Christopher & Banks Corporation

Retail | On 15th Jan 2021

CBKC in US voluntarily files for bankruptcy protection

US specialty women's apparel retailer Christopher & Banks Corporation ...

Pic: Shutterstock

Textiles | On 15th Jan 2021

Hanoi to allocate more than $41 million to support SMEs

Hanoi will allocate VND957 billion (more than $41 million) to assist...

Interviews View All

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives, Textile industry

Top executives
Textile industry

Sri Lanka has a good sustainable track record and strong stories to back it

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search