Thai tourist spending matches Chinese in UK

Ralf Graeser, Van Cleef & Arpels Retail Director UK comments: “For High Jewellery Maison Van Cleef & Arpels, every day is special. Thus during the Christmas period the stores continue to offer as always, perfect service, champagne, chocolates, tea , coffee etc. 

"A sales executive as a dedicated ‘hostess’ supports the rest of the team to provide the best attention to the customer.  However, at this festive time of the year, Van Cleef & Arpels always goes to great lengths to find the most extraordinary unique pieces of jewellery from our High Jewellery and Estate Collections as special surprises for our clients.”

With around 75% of globe shoppers making their ‘wish list’ of purchases before heading to the UK, Global Blue have experienced increased demand from retailers to introduce pre travel marketing techniques to attract them before they arrive in addition to tax free services and wider currency choice in time to capitalise on the Christmas rush in spend. Luxury watch brand Bremont is making a conscious effort to entice shoppers at the initial stage of their trip planning.

Giles English, co-founder Bremont comments: “The international traveller is becoming increasingly important to Bremont as we are looking to entice clients in the holiday season to our stores both in London and HK, this year we are doing this with an increased push via social media.

"We will have product that has not been seen before such as our Codebreaker watch and use this as a pull for customers to see this exclusive watch. We are also building a custom Codebreaker display in Selfridges to support this marketing push and some clearly placed advertising.”

Global Blue