John Varvatos immortalizes Jimi Hendrix through his line

19 Dec '13

1 min read

John Varvatos, the American menswear designer known for his rock n roll influenced design sensibilities, has recently unveiled a new line, inspired from the signatures styles of the legendary rock musician of all times ‘Jimi Hendrix’.

Drawing inspiration from the late guitarist’s vintage black-and-white images, taken by renowned British portrait photographer Gered Mankowitz, the newly launched collection is a contemporary take on the music icon’s 1960’s psychedelic wardrobe.

Exclusively available at JohnVarvatos.com, the just unveiled limited edition capsule range features tailored jackets with intricately detailed gold bullions, a pair of low-rise single back pocket fitted pants, a hook and bar cut floral jacquard vest, a wing-collared silk shirt and an embroidered scarf.

John Varvatos, who grew up in Detroit, is the two-time winner of CFDA’s Menswear Designer of the Year award.

Last year, the music-inspired popular lifestyle brand Lyric Culture had launched an exclusive Jimi Hendrix-dedicated collection, replete with the musician’s images and handwritten poetry printed on it.

Fibre2fashion News Desk - India

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