Moroccan Denim Cluster to improve brand image

01 Jan '14

2 min read

Moroccan Denim Cluster (MDC cluster), comprising of Moroccan denim manufacturing companies, has been established to improve brand image and reputation of the Moroccan denim industry and casual wear through better positioning and stimulating innovative collaborative projects in this area, Moroccan Association of Textile and Clothing Industries (AMITH) said in a statement.

Around 10 AMITH member companies and the Graduate School of Textile and Clothing (ESITH) as well as the Technical Center for Textiles and Apparel (CTTH) are part of the MDC cluster.

The first meeting of the founding members of the MDC cluster elected its board of directors and also set up four thematic committees, one each on chain integration, standards & regulations, product development & marketing, and Moroccan Denim Academy.

In addition to the founding members, the MDC cluster is open to all companies and organizations interested in working to help the development and industrialization of denim and casual wear products, and the growth of their business.

The MDC cluster would work on non-profit basis for improving brand image and reputation of the Moroccan denim and casual wear industry through better positioning and stimulating innovative collaborative projects in this area.

The headquarters of the Association would be established at Casa Moda Academy.

It would develop a communication strategy and promote cluster at national and international level. It would also define clear business objectives shared by the entire community of public and business.

It would promote the development of shared tools, and allow companies of the cluster to become more competitive, grow and conquer markets nationally and internationally.

The cluster would also provide and develop all business support services, counseling and support for project, and participate in national and international fairs.

It would also promote all forms of alliances and reconciliation with national and international clusters, in order to develop synergies between them and to promote their competitiveness.

Fibre2fashion News Desk - India