Brandix helps 800 families access year round water supply

06 Jan '14

4 min read

Of the two villages benefitted by this latest collaboration of Brandix and HSBC, Neplow, which is home to some 350 families resettled after the end of the conflict, suffers from drinking water shortages for six to eight months of the year. When the drought is most severe during the months of July, August and September, even the water in the few wells in the village cannot be consumed due to high salinity.

Pallikudah, which accommodates 450 families, is similarly affected. Both communities are sustained by fishing and farming, the two principal livelihoods in Pooneryn.

The second phase of this initiative, which will commence later this year, will involve the development of livelihood programmes for these two villages.

The Brandix Group’s principal CSR efforts are driven by the central corporate theme of ‘Water’ and constitute a long term commitment to increasing the availability of water and the provision of safe drinking water to those most in need. The Group’s community outreach initiatives also include providing wells and pipe-borne water to communities in and around its manufacturing plants and the improvement of sanitation facilities in needy areas.

Water has also become a priority focus of HSBC's Corporate Sustainability agenda. In 2012, HSBC committed to a five year partnership with WWF, Water Aid and Earthwatch to address the growing water issues in the world. The USD 100 million programme will see many projects and research carried out around the world to tackle water risks in river basins; bring safe water and improved sanitation to over a million people; and raise awareness about the global water challenge.

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