Home / Knowledge / News / Apparel/Garments / H&M to launch David Beckham 'Bodywear' campaign
H&M to launch David Beckham 'Bodywear' campaign
07
Jan '14
Hennes & Mauritz AB (H&M) announces their triumphant return to the Super Bowl with a new David Beckham Bodywear campaign.

In anticipation of the cutting-edge commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

H&M will unveil a 30-second high-octane David Beckham TV spot featuring never-before-seen technology from Delivery Agent that brings a new level of consumer engagement and measurement to Super Bowl advertising.

In an industry first, viewers with select Samsung Smart TVs will be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.

H&M is the first retailer to launch a fully enabled t-commerce campaign that includes shopping from a commercial, as well as launching an H&M t-commerce boutique in the ShopTV marketplace, bringing pieces from the David Beckham Bodywear collection to consumers across the United States. The innovative technology will be demonstrated by both Samsung and Delivery Agent at the International CES show this week in Las Vegas.

"We're thrilled to be back in action at the Super Bowl, showcasing our new campaign," says Daniel Kulle, President H&M North America. "We're bringing our A-game, the world's top style icon and the best quality bodywear to the largest stage in the world."

The cutting-edge David Beckham Bodywear commercial will air during the 2nd quarter of the big game. The new collection marks the fifth season for H&M's David Beckham Bodywear line, with nine styles designed in collaboration with the famed soccer player. The collection has quickly become a staple for men worldwide since its 2012 debut.

H & M Hennes&Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The company's clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets.

H&M


Interviews View All

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On

Follow Fibre2Fashion On


Advanced Search