Home / Knowledge / News / Apparel/Garments / Icebreaker appoints Dion Taylor as GM (Europe)
Icebreaker appoints Dion Taylor as GM (Europe)
16
Jan '14
Dion Taylor
Dion Taylor
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced that Dion Taylor will be joining as the company’s General Manager for Europe.

In this new executive leadership position, Dion is responsible for driving Icebreaker’s multi-channel strategy that will see the expansion of digital marketing and the introduction of select retail stores across Europe in addition to growing the exclusive wholesale network of Icebreaker resellers.

Dion, a New Zealander, comes to Icebreaker after 27 years with the UK’s number one specialist ski clothing & equipment retailer, Snow+Rock, where he most recently held the role of Chief Executive Officer. During that time Dion grew Snow+Rock’s sales revenue to over £70m. He describes himself as Kiwi at the core with a European exterior.

“I am looking forward to being part of something with true Kiwi DNA, which has grown from New Zealand and is one of the countries key exports. I know the product intimately, having worn it as an end user for many years, whether as an avid skier, cyclist, tennis player or golfer!” says Dion.

“Icebreaker has become a truly global brand and I look forward to working with Jeremy Moon and the energetic and dynamic team he has built, in continuing to grow and develop natures best and most natural of layering systems.”

“Dion is an exceptional leader in the outdoor industry with an outstanding track record of growing revenue and profits over the last 10 years,” said Jeremy Moon, Founder and CEO of Icebreaker. “We want to continue the focus on Icebreaker’s growth, whilst remaining a premium and quality brand. Dion has immense knowledge and experience of the European market and he will work with our retail customers to ensure we support their growth, and remain a valued partner. I believe he will keep the true spirit of Icebreaker alive and well across Europe”.

Max Hofbauer, who has been leading Icebreaker’s Europe Wholesale business, will be leaving the company in June after 5 years. Over that time Max has increased Icebreaker’s revenue by over 300%, doubled the size of the Icebreaker team based in Starnberg, centralised operations and established a European central distribution center.

“Max has done a fantastic job accelerating our growth across Europe and establishing us as the No. 1 merino brand in our wholesale channels” says Jeremy. “He has built great relationships with our retailers and created a strong platform for ongoing success in Europe. Over the next few months Max will be working alongside Dion to introduce him to our key customers and develop the path for future growth.”

About Icebreaker

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries.

Icebreaker


Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On

Follow Fibre2Fashion On


Advanced Search