Birla Cellulose launches S/S womenswear collection

The fabric collection & trend themes forecast for SS 2015 is conceptualized and created by East Central Studio, London under the aegis of Sandy MacLennan while the women-wear collection is being created exclusively by Puja Nayyar, one of the five Asian designers chosen to showcase at the ‘Mercedes Benz Asia Fashion Week’. Birla Cellulose engaged international buyers with its collection at India’s premier textile show ‘Tex Trends’ in New Delhi.

Eminent personalities like Virender Uppal, Chairman of Apparel Export Promotion Council of India; Prem Malik Chairman, Confederation of Indian Textile Industry (CITI); H K L Magu, Chairman (F& B)- Apparel Export Promotion Council; Rakesh Mehra, Chairman- SRTEPC; Sudhir Sekhri, Chairman, Export Promotion Committee, AEPC; Mohan Sadhwani, Executive Director, Clothing Manufacturers Association of India (CMAI); Vijay Sharma, DY Secretary CMAI amongst others also launched the ‘Trend Book’ for Spring Summer 2015 collection on the occasion of the collection launch. The book brings alive the inspiration, thought & idea behind the SS 2015 collection.

The collection of fabrics and garments was launched with three sub themes

Les Jardins: This range showcases bright pastel shades, vivacious floral designs, fruity tones, pretty fluid transparencies mixed with modern digital geometrics & elegant drapes that are inspired from the Paris Gardens

Zen lifestyle: A gilded graduation of warm woody neutrals& cool grey with a hint of pink& burgundy shades for minimal yet an interesting look

Raw Tech: Perfect combination of nature& technology, natural fibres are treated to give a graceful& sharp look to formal clothing. Indigo shades, textured denims, array of coatings& laminations will give a new twist to work wear

Created using the best quality Viscose Fibres from a 100% natural & renewable source, the collection consists of, dresses, jumpsuits, palazzo pants, tunics in playful and clever cuts, banjara pants, bold rompers, gypsy kaftans, mint pants in refreshing colors like neon pinks, sorbet oranges, minty limes, sunny yellows, lime greens and soothing blues. Through this collection, Birla Cellulose reaches  out to front end brands and international buying  houses to adopt more and more collections made using LIVA

Excited about the launch, Mr. Manohar Samuel, President (Marketing& Business Development), Birla Cellulose says, “We are thrilled to launch the Spring Summer 2015 collection that manifests Indian sensibilities to global fashion trends. With an aim to offer best quality fabric and innovative designs, our creation is based on an extensive research conducted to understand consumer sentiments in India. 

"Being global leaders in Viscose fibres, our core focus also lies in offering efficient Supply chain solutions to customers through the Accreditation Partner Forum. The objective of launching the collection 18 months in advance is to ensure various brands& retails houses in India adapt our designs and bring innovative patterns to consumers.”

Aditya Birla Group