Home / Knowledge / News / Apparel/Garments / Hudson's Bay Company sets up digital marketing division
Hudson's Bay Company sets up digital marketing division
31
Jan '14
Hudson's Bay Company announced the creation of HBC Digital, a group responsible for digital commerce and marketing across the enterprise that will be led by Michael Burgess, newly appointed President of HBC Digital, reporting to the Office of the Chairman.

HBC Digital will drive the digital commerce and marketing strategy and execution across the enterprise, in partnership with each of HBC's business units, including Saks Fifth Avenue, Lord & Taylor, Hudson's Bay and HBC Outlets. HBC Digital will leverage talent and best practices across the organization to deliver outstanding digital experiences for our customers.

Richard Baker, Chairman and CEO of HBC, noted, "HBC Digital will leverage our scale and will help unlock a great deal of opportunity across all of our businesses." He went on to say, "As our customers' expectations continue to evolve and the lines between digital marketing and commerce continue to blur, we feel this group not only creates near-term benefits, but also will enable HBC to become more nimble in the digital marketplace."

Michael Burgess said, "I am extremely excited about this new opportunity. Digital is transforming the shopping experience online and in store. We have a terrific team at HBC and a great opportunity to build a wonderful experience for our customers for each of our retail banners."

In addition to digital commerce, HBC Digital will also lead digital marketing efforts across the enterprise. Working with each business unit, the HBC Digital team will bring HBC's unique brands to life online. HBC Digital will act as a center of excellence, driving increased ROI on digital marketing spend and leveraging talent while delivering the highest quality work.

About Hudson's Bay Company

Hudson's Bay Company (HBC), founded in 1670, is North America's longest continually operated company., HBC offers customers an unparalleled range of retailing categories and shopping experiences internationally. In Canada, HBC operates Hudson's Bay, Canada's largest department store with 90 locations as well as thebay.com, unsurpassed in its fashion, beauty, home and accessory designers and brands.

Hudson's Bay Company


Interviews View All

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search