A&F launches Spring 2014 campaign “Making of a Star”

Abercrombie & Fitch Co. announced its Spring campaign, The Making of a Star, which spotlights a select group of rising actors and musicians who capture the essence of the brand.

 

The cast includes Christa B. Allen (ABC's Revenge), Diego Boneta (Rock of Ages, The Dead Men, Another You, Pele and Eden), Kylie Bunbury (ABC Family's Twisted), Colton Haynes (CW's Arrow), Jazzlyn Marae (Nickelodeon's Fred: The Movie, ABC Family's Nine Lives of Chloe King, national commercials for Milk and Neutrogena), Steven R. McQueen (CW's The Vampire Diaries and upcoming Steve McQueen Documentary), and Debby Ryan (Actress/Musician).  Photographs and videos of each star, shot by famed photographer Bruce Weber, will be featured online, in the A&F App, and in A&F stores around the world.

 

A&F has previously featured such acting and musical talents as Jennifer Lawrence, Taylor Swift, Channing Tatum, Alexander Ludwig, Jacob Artist, Olivia Wilde, Penn Badgley, Scott Eastwood, and Ashton Kutcher.

 

"A&F's new Stars on the Rise are exceptional, multi-dimensional, and optimistic," said Craig Brommers, SVP of Marketing for Abercrombie & Fitch. "We're excited to add a new cast to our long list of successful talent."

 

Abercrombie & Fitch will host a party to celebrate The Making of a Star cast on February 22nd in Los Angeles, California. The event will feature an exclusive live performance by St. Lucia. Additional performances will include DJ sets by Jean-Philip Grobler of St. Lucia and San Francisco DJ and producer, Viceroy.

 

Abercrombie & Fitch will provide live updates from the party and will also host live Twitter Q&A sessions with Diego Boneta, Steven R. McQueen, and Debby Ryan throughout the season. 

 

About Abercrombie & Fitch

Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, Abercrombie kids, Hollister Co., and Gilly Hicks brands. The company currently operates 890 stores in the United States and 166 stores across Canada, Europe, Asia and Australia.