Bitzio expands sales network of Emotion Apparel

03 Feb '14

3 min read

Bitzio, a fashion acquisition company, is pleased to announce the appointment of key sales team members for Emotion Apparel, providing necessary resources to execute on Emotion's aggressive growth strategy.

A La Mode Partners and Lisa Fink Sales will work to expand distribution and increase visibility within the appropriate markets for Emotion's unique tie dyed casual wear.

Tracie Ridder Wertz, the founder and CEO of A La Mode Partners and a twenty-year veteran of the spa industry has built a company that sources, curates and presents retail products to spa and hotel buyers. A La Mode Partners was hired largely due to their vast network of contacts within national hotel spas and retail stores, including the Ritz Carlton, Disney Spas and Marriott Hotels.

Wertz feels that the relationship will be very positive and successful. She states, "Emotion Apparel fits perfectly into our brand portfolio because it offers lounge apparel that is fun and fashionable. Buyers in the spa industry are always eager to purchase pieces that are handmade, organic and unique. The versatility of these pieces will drive sales as well."

Emotion Apparel already has a presence in many hotels and spas in the south east and west coast, including MGM Grand, but Wertz will work to build the brand into a presence that is nationwide.

Marilu Brassington, CFO of Bitzio explains, "We believe that introducing Emotion Apparel to large hotel chains, that have preexisting relationships with these sales companies, will strengthen the national brand presence, and bring immediate and sizable order volumes to Emotion. Additionally, these are commission compensation agreements, so our sales companies are motivated to generate sales with no fixed overhead for Bitzio."

Lisa Fink of Lisa Fink Sales, will provide service to the southeast region of the United States. Lisa Fink Sales has represented big-name brands like Mavi Jeans and Alternative Apparel. She will work to increase visibility and expand consumer base and overall product offering in Florida and surrounding states.

Brassington concluded, "The new sales companies will bring Emotion Apparel to recognizable retail stores and spas nationwide, contributing to what we believe will be a breakout year for Emotion and Democratique."

About Bitzio, Inc.

Bitzio, Inc. started as a mobile app development business leveraging celebrity and athlete followings. With its learnings from the celebrity market, in mid 2013 Bitzio shifted its focus to fashion through a unique Los Angeles based apparel incubation model.

Uniquely qualified to identify promising apparel brands, Bitzio accelerates these emerging brands with its access to capital, extensive industry experience, centralized operations and established manufacturing and distribution channels. Bitzio is based in Los Angeles, California.

Bitzio, Inc.

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