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Wolverine grabs 'Company of the Year' Award for third time

11 Feb '14
5 min read

Wolverine has since built on this tradition with a long line of proprietary comfort systems that include Wolverine DuraShocks SR, Wolverine Fusion, Wolverine MultiShox, Wolverine Contour Welt and its most recent introduction, Wolverine ICS. Since its inception in 1883, Wolverine has designed and built innovative products and continues to lead the U.S. work/utility market.

Keds, Athletic Lifestyle – In 1916, Keds redefined footwear with the introduction of the Champion sneaker. The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds is breaking out internationally as the sweetest, boldest, sneaker on earth, helping a new generation of brave girls step out and shine. 
 
This spring, Keds is launching its new campaign "Million Brave Acts", starring teen icon Taylor Swift. The campaign builds on Keds' partnership with Taylor Swift, and introduces the Keds Brave Life Project, a pioneering new program that will encourage girls to take positive risks, develop practical skills and build supportive networks.
 
Merrell, Outdoor – Merrell is an outdoor brand that empowers people to challenge themselves in the great outside. The brand's mission is to inspire people to "Achieve. Never Settle. Hit the Trail. OUT. PERFORM." Merrell is for seekers of outside challenges, personal firsts and those who seize the outside today–not this weekend. 
 
Built on a proud history and a led by a passionate team comprised of outdoor enthusiasts, gear testers and people inspired to achieve outside — Merrell shoe, clothes, and accessories are high quality and built to be used on the trail — right out of the box or off the hanger.
 
"We are very proud to receive the Footwear Plus Company of the Year Award for the third year in a row," commented Blake Krueger, Wolverine Worldwide Chairman and Chief Executive Officer.  "This recognition and the other Plus awards for our brands are extra special to us because they are voted on by our numerous retail partners across the United States.  Delivering our very best to those partners and creating powerful brand experiences with our consumers is something to which our entire team is dedicated every single day."
 
Greg Dutter, Editorial Director of Footwear Plus magazine also commented, "Congratulations to Wolverine Worldwide for again being recognized by an influential list of retailers.  By receiving an impressive five Plus Awards for 2013, Wolverine Worldwide has certainly cemented its status as a leader in the footwear industry."
 
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.  The Company's portfolio of highly recognized brands includes: Merrell, Sperry Top-Sider, Hush Puppies, Saucony, Wolverine, Keds, Stride Rite, Sebago, Cushe, Chaco, Bates, HYTEST, and Soft Style.  The Company also is the global footwear licensee of popular brands including Cat, Harley-Davidson and Patagonia. 
 

Wolverine

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