Home / Knowledge / News / Apparel/Garments / Banana Republic debuts 'True Outfitters' Spring campaign
Banana Republic debuts 'True Outfitters' Spring campaign
22
Feb '14
Banana Republic unveils a new look with its Spring 2014 campaign – a heartfelt nod to the modern day adventurer who appreciates the journey, not just the destination, and is perfectly outfitted every step of the way. 
 
Inspired by the brand’s heritage and the pioneering spirit of its San Francisco roots, the campaign celebrates authenticity with style and the California state of mind – core qualities that define Banana Republic, the true outfitters of modern American style. “TRUE OUTFITTERS” will debut globally the first week of March.
 
“We’ve been outfitters since our days on safari, and today we outfit people for their modern lives – for all those things that make up day to day life, and especially those big and small moments that matter most”
 
The campaign champions true relationships, true style and true emotions, illustrating life’s most precious and authentic moments shared between loved ones. Real-life couples and families were cast in the campaign, including New York City-based partners and interior designers Nate Berkus and Jeremiah Brent, Argentinian model and Tulum hotelier Nicolas Malleville and his family, Nashville natives and longtime sweethearts Cory Bond and Bekah Jenkins, and up and coming European models Sara Blomqvist and Jeremy Young.
 
Styled by Jessica Diehl and shot by Mikael Jansson, the campaign features product from Banana Republic’s California Collection, a spring line that embraces the brand’s home state in palette and spirit. 
 
The California Collection reflects an effortless blend of laid back comfort and easy chic that includes iconic Banana Republic pieces such as chinos, trenches and utility jackets that have been reinterpreted into relevant and modern American sportswear. Grounded in a group of fresh, Sonoran desert neutrals, the palette ranges from soft white to cantaloupe and cognac accessories, with rich textures and design woven throughout.
 
“Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe,” says Banana Republic global chief marketing officer, Catherine Sadler. “The ’TRUE OUTFITTERS’ campaign delivers authenticity and cultural awareness which is the currency of choice for the modern customer.”
 
“We’ve been outfitters since our days on safari, and today we outfit people for their modern lives – for all those things that make up day to day life, and especially those big and small moments that matter most,” says Jack Calhoun, Banana Republic global president. “’TRUE OUTFITTERS’ represents Banana Republic at our best – helping us stand out in a crowded marketplace – and reflects our roots in our hometown of San Francisco.”
 
Developed with Laird+Partners, Banana Republic’s advertising agency, the campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. 
 

Banana Republic


Interviews View All

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search