Home / Knowledge / News / Apparel/Garments / Sports performance brand ASICS to open boutique at Harrods
Sports performance brand ASICS to open boutique at Harrods
25
Feb '14
Leading true sports performance brand, ASICS has announced it will be opening a new boutique store at Harrods, London’s most famous luxury department store. The store which is due to open on March 10th will be located on the fifth floor and set over 35m². 

The brand’s complete performance running collection will be on offer and the store will also incorporate an advanced 3D foot mapping system that combines static and dynamic movement to find the correct shoes to match on individual’s running style.

The new store will be the largest ASICS concession to open in the UK and will be the fourth biggest outlet in London alongside the ASICS Flagship store on Oxford Street, Argyle Street, W1 and Canary Wharf.

Barry Mellis, Managing Director of ASICS UK and Ireland comments “We are extremely excited and privileged to be launching an ASICS store in one of the most prestigious and iconic department stores in the world. As the demand for premium sportswear continues to grow, its opportunity will allow us to deliver the best service and brand experience in a first-class retail environment.”

Jason Broderick Director of Menswear, Sports and Fine Watches at Harrods comments; "We are thrilled to welcome ASICS as the first launch for our new Fifth Floor, sports development. ASICS is a world renowned sports brand and will be an exceptional addition to the exclusive offering we are building within the Harrods sportswear department.

“Our customers are incredibly knowledgeable and are looking for the highest quality products to suit both their athletic and lifestyle needs and we feel ASICS delivers in both these categories and are confident this will be very popular with the Harrods consumer."

ASICS


Interviews View All

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Nuria Estape,

Nuria Estape

Archroma is a global colour and specialty chemicals company headquartered...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search