Basics Life checks in with floral prints this summer

25 Mar '14

2 min read

Summer is here and it is time to renew wardrobe with the new Spring/Summer collection 2014 (SS’14) from Basics Life. The SS ’14 collection presents the latest in international trends such as Aztec, camouflage, and floral prints.

With linear cuts and minimal being in vogue, the collection has shirts, knits, trousers, denims, shorts, waistcoats and more. The collection includes an exciting range of accessories such as shades, shoes, belts , caps and innerwear to name a few. The SS ’14 collection includes clothing from all three Basics Life’s brands - Genesis, Basics 029 and Probase.

Themed, ‘What’s your mix’, Basics Life’s campaign for this season showcases the latest trends in lifestyle clothing and accessories across thirteen carefully put together ensembles which reflect global fashion attitudes in trends , cuts , color and design . So then, go figure ‘What’s your mix’.

The collection is based on the mantra of fast fashion at affordable prices and is available at all Basics Life outlets.

About Basics Life

Basics Life is a men’s lifestyle fashion retailer in operation since 1992. From formals to casuals and everything in between, Basics Life offers a wide variety of lifestyle fashion clothing and accessories catering to the discerning tastes of the modern Indian male. Basics Life is in tune with the latest international fashion trends showcasing lines for spring, summer, fall, and winter, in varied fabrics, styles and silhouettes under three brands Genesis (men’s formal wear) Basics 029 (men’s casual wear), and Probase (youth wear).

Basics Life

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