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Gloria Jeans Coffee's outlet in Delhi

27
Apr '06
One of the largest coffee chains in the world, Gloria Jeans Coffee's, will be opening its first outlet in Delhi by the end of July.

Gaurav Marya, President, Franchise India Holdings, said the chain was planning a total of 750 outlets in the country over the next five to seven years.

Of these, 150 would be set up within the next two years.

Marya said, Gloria Jeans Coffee's outlet would differentiate from the other coffee chains, especially in the quality of the coffee, the service standards and surrounding atmosphere.

“The idea is to offer a five-star coffee shop experience, but at affordable rates. The chain would recognize the customers and their preferences,” he said.

The others would be the regular cafes as well as kiosks set up at planned locations. In addition to this, new format coffee carts would be temporarily put up at certain locations.

He added that they were looking at both usual locations such as high streets and malls, as well as areas such as airports, railway stations and IT parks to set up smaller outlets.

“We will also be tapping locations such as highways and have a few drive-in outlets,” said Marya.

Other international brands that are planning an India-entry include Barnies and Starbucks.


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