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Central Pattana expects to generate Bt146bln

02
May '06
Retail property developer Central Pattana Plc is expecting its CentralWorld shopping complex to earn Bt146 billion in the first year after renovations of its shopping zone get completed June end.

Company expects around 54.7 million footfalls.

Kobchai Chirathivat, President, Central Pattana, predicts half of sales accounted by international tourists.

In CentralWorld, around 100,000 local shoppers and 50,000 international visitors are expected to visit daily, which estimates international buyer spending per person at Bt4,000 and Bt 2,000 to 3,000 for local visitors per head.

Chirathivat said that after renovation of complex, it would be a centre of attraction for foreign visitors it would be the largest shopping mall in Thailand.

Secondly, is its strategic location surrounded by famous five star hotels such as such Grand Hyatt Erawan Bangkok and Four Seasons, places where high-end tourists put up during their stay.

Thirdly, its diversified shopping opportunities like 550,000 square meters occupied by 500 local and international stores, 50 restaurants, a children's and learning zone, supermarket, convention centre, 18 cinema screens by SF and Major Cineplex.

Finally, it offers premium shopping experience to all.

Central Pattana has allotted Bt300 million for promotional activities, out of allotted amount 30 percent will be spent after advertising through print, indoor and outdoor media and rest for Central's marketing campaigns and co-promotion campaigns with its tenants, Wallaya Chirathivat, Central Pattana's Executive Vice President concludes.


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