Home / Knowledge / News / Apparel/Garments / H&M gears up for new Conscious Exclusive Collection
H&M gears up for new Conscious Exclusive Collection
15
Dec '14
The Swedish multinational retail-clothing company H&M is prepping up to come up with another periodic instalment from its environment-friendly fashion series Conscious Exclusive Collection.

In its constant endeavour to promote sustainability, the retailer’s new line is made using earth-friendly materials like tencel, recycled polyester, conscious leather and organic silk, cotton and linen.

Due to be available for purchase in around 200 H&M stores worldwide and online from April 16, 2015 onwards, the collection has been enhanced with hand-drawn prints, exquisite cuts and detailing inspired from African, Asian and Indian cultures.

While talking about the range, Ann-Sofie Johansson, H&M’s head of design for new development, said, “I love the look of this year’s Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials.”

The upcoming offering of Conscious Exclusive Collection has been modelled by the American actress and humanitarian, known for her commitment to sustainability and environmental causes, Olivia Wilde.

Speaking about the new H&M campaign deal, the 30-year-old star says, “Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability.”

The new advertorial images for the collection showcase the NYC-born actress in a black halterneck jumpsuit with a plunging neckline and a feather print low-neck full-skirted dress.

Releases periodically, the Conscious Exclusive Collection is made entirely from eco-friendly like organic cotton, recycled polyester, polyamide and tencel.

Founded in 1947, H & M Hennes&Mauritz AB (H&M) is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The company's clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Garment sector can create maximum jobs: Myanmar minister

Apparel/Garments | On 17th Feb 2019

Garment sector can create maximum jobs: Myanmar minister

The garment industry can create the maximum job opportunities in...

Courtesy: Techtextil Messe Frankfurt

Textiles | On 17th Feb 2019

Messe Frankfurt urges Bangladesh to participate in expos

Messe Frankfurt representatives recently urged Bangladesh’s textile...

Courtesy: Rune

Apparel/Garments | On 17th Feb 2019

12 ReTech taking over Rune

12 ReTech Corporation is in the process of taking over New York-based ...

Interviews View All

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search