The Vancouver-based scientifically engineered fabric technology expert, Garmatex Technologies, has started campaigning for its form-enhancing shirt Prime4orm on the global crowdfunding platform Kickstarter.
Designed to provide solutions for the typical bad posture-related ailments that come from traditional desk jobs, the outfit aims to improve muscle alignment, reduce fatigue and discomfort while energizing the wearer’s body and enhancing posture and performance.
Commenting on the new invention, the company’s CEO Martin Doane said in a press statement, “We are thrilled to introduce this new solution. With consistent use over time our Prime4orm shirt is proven to alter muscle memory.”
“Wearers will correct years of bad posture - not only easing injury and pain, but cultivating a renewed sense of confidence, poise and vitality. We have brought Prime4orm to market because we believe engineering a better physical foundation will improve people's daily lives. 'Change your form, change your life' is the Prime4orm mantra.”
Incorporated with five next-generation technologies of the label, AbsorbSkin, IceSkin, RecoverySkin, Bact-Out and T3, the shirt uses gentle tensions to train muscles to maintain their correct length and alignment.
The Prime4orm Kickstarter will run until March 26, 2015. The goal is to reach $60,000 in order to fully fund the campaign. (PB)
Fibre2fashion News Desk - India