Interviews
Saif Al Ghurair cluster convey abet Dubai Summer Surprises 2006
16 May '06
3 min read
In observance with this year's DSS theme, 'Big Fun for Little Ones', several actions intended at the malls are designed to promote children to develop their vision and improve their awareness in an enjoyable and revealing way.
The summer is at this time observed as a tough retail season give tenants a chance to improve sales during inventive promotions.
'This is mainly due to Dubai Summer Surprises, a government program that we have sustained for seven years, intended at cheering residents to pay out the summer here in the UAE and drawing tourists from the adjoining GCC countries, Europe and Asia,' said Eisa Adam Ibrahim, Executive Manager, Saif Al Ghurair Group.
'This summer, as we have seen in the last 7 years, footfall at the mall is likely to boost greatly as we set off our retail contribution of the world's most elite brands with top-notch behavior and entertainment, thus enhancing the BurJuman experience for our customers,' he added.
The summer is at this time observed as a tough retail season give tenants a chance to improve sales during inventive promotions.
'This is mainly due to Dubai Summer Surprises, a government program that we have sustained for seven years, intended at cheering residents to pay out the summer here in the UAE and drawing tourists from the adjoining GCC countries, Europe and Asia,' said Eisa Adam Ibrahim, Executive Manager, Saif Al Ghurair Group.
'This summer, as we have seen in the last 7 years, footfall at the mall is likely to boost greatly as we set off our retail contribution of the world's most elite brands with top-notch behavior and entertainment, thus enhancing the BurJuman experience for our customers,' he added.
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