Turkey : Alvanon bags large order for fit forms from LC Waikiki

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Alvanon bags large order for fit forms from LC Waikiki

17
Mar '15

Alvanon, a provider of fit forms said it has been awarded a large order for its AlvaForm technical fit mannequins by LC Waikiki, Turkey’s largest independent fashion brand.

“The latest order for ladies’, men’s and children’s EU series AlvaForms, makes LC Waikiki, Turkey’s largest user of the world’s leading fit forms,” Alvanon said in a press release.

LC Waikiki ordered its first AlvaForm in 2008 and since that time has ordered and installed some 100 women’s, men’s and children’s AlvaForms.

These have been installed across its product development departments at its head office in Istanbul, registered offices in Bangladesh and China, and key garment manufacturing suppliers worldwide.

Simon Fernandes from Alvanon said, “LC Waikiki was one of the first major retail brands in Eurasia to commit to a clearly defined and consistent sizing and fit strategy.”

“By using AlvaForms across its product development disciplines, its design and technical professionals can share their size and fit standard with key suppliers thereby streamlining the process,” Fernandes added.

Gülperi Tandar, technical director at LCWaikiki Retail Company said, “We have to respond quickly to new trends and the AlvaForms enable us to quickly transform trends into garments that consistently fit our young adult and child consumer demographic.

“AlvaForms help us implement fit excellence across the group and our customers know they can rely on our fit standard,” she too added.

Founded in France in 1985, LC Waikiki was purchased by its current owner, LC Waikiki Magazacilik Hizmetleri Ticaret A.S., in 1997.

Clothing Turkey with the philosophy of "everyone deserves to dress well" and a mission to promote "accessible fashion," LC Waikiki sets an example to others with its retailing and merchandising approach and has been continuing its journey of growth for 18 years both at home and abroad.

LC Waikiki began investing abroad in 2009 by opening its first European branch in Romania . LC Waikiki currently has 386 stores in 73 provinces in Turkey and 512 stores in 23 countries worldwide.

Founded in 2001, the Alvanon Group of companies provides growth, profitability and supply chain solutions to the apparel industry.

Alvanon has its head office in New York, European headquarters in London, Asian office in Hong Kong and manufacturing facilities in Donguan and Shenzhen in China.

Alvanon also has a worldwide team of dedicated apparel strategists and specialists and has compiled the world’s largest database of 400,000 body scans.

It provides customised fit and product development strategies and tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers. (AR)

Fibre2fashion News Desk - India

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