FIGC & Puma sign new global strategic partnership

02 Apr '15
3 min read

The Italian Football Federation (FIGC) has signed a new comprehensive partnership with Puma that will see the sports brand operate as FIGC's lead partner into the next decade.

Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive master license to actively manage the entire global licensing portfolio of FIGC.

“Puma will also continue as the official technical supplier supporting all associated FIGC teams,” Puma said in a press release.

Through this agreement, FIGC and Puma will actively work together on a number of projects to grow the image, profile and commerciality of FIGC on a global level.

This will entail shared marketing investment allocated to core areas of focus within the FIGC program including youth development, women's football, countering racism and globally promoting the FIGC brand.

“As Puma continues to reassert itself as a global sports brand with strong heritage in performance, the FIGC partnership is one of great strategic importance,” the sports footwear and apparel marketer added.

Going back by more than ten years, Puma first became the partner of the 'Squadre Nazionali' in 2003, with the next era seeing the partnership continue to expand and deliver higher returns to both organisations.

Björn Gulden, CEO of Puma said, "Extending this long standing partnership with the FIGC is extremely important to Puma and is another key step towards our goal to become the fastest sports brand.”

“FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support,” he too added.

“The coming years will see a deeper commitment from Puma to FIGC and we see great commercial opportunity through a partnership that has continued to grow yet retains great potential," Gulden observed.

"The partnership will benefit us greatly, both in affirming our brand at a global level and because it will also see both organisations committed to developing special projects,” Carlo Tavecchio, president at FIGC said.

“FIGC has defined a 360 degree development plan that is effective across the National A Team to the youth teams, from women's football to social responsibility projects,” he noted.

In addressing these ambitious plans, Puma will be a highly valued partner that we are proud to have with us for a long time,” he too observed.

Fibre2fashion News Desk - India

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