Uniqlo to open flagship store on JD.com's online platform

10 Apr '15
2 min read

Uniqlo, a leading global retail holding company, is set to open its flagship store on JD.com, China’s largest online direct sales company’s marketplace platform.

The new Uniqlo flagship store is part of JD.com’s industry-leading marketplace, which is increasingly becoming the platform of choice for both domestic and internationally renowned brands and manufacturers seeking to reach the company’s massive base of active Chinese shoppers. The addition of Uniqlo adds to JD.com’s growing reputation as the go-to destination for shoppers looking for authentic, high-quality goods in a broad and growing range of categories, according to a press release.

To commemorate the partnership, the new Uniqlo online store will offer special UT (Uniqlo T-shirt) designs, called “Born in China”, which were jointly developed by JD.com and Uniqlo. Upon the April 17 official launch, customers will be able to buy a wide range of Uniqlo products on JD.com’s main website, as well as through the company’s mobile apps.

Uniqlo will also become the first international clothing brand on JD.com’s marketplace platform to warehouse its merchandise in the company’s facilities. By using JD.com’s complete logistics solution, Uniqlo is enabling customers in eligible areas to take advantage of JD.com’s unparalleled same and next-day delivery service.

Richard Liu, founder and CEO of JD.com said, “With their new flagship store on our site Uniqlo will be able to satisfy the demands of Chinese shoppers who are seeking a fast, reliable and secure way to shop for authentic Uniqlo items from the comfort of their homes and with the fingertip convenience of their smartphones.”

Pan Ning, CEO of Uniqlo Greater China said, “We are excited to offer our customers the use of JD.com’s amazingly fast and trusted last-mile delivery network, which has proven to be an advantage in China’s ecommerce market. We expect that the secure and seamless shopping experience that JD.com offers will turn many shoppers into new Uniqlo customers in China, which is one of its most important overseas markets.” (GK)

Fibre2fashion News Desk - India

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