Home / Knowledge / News / Apparel/Garments / Under Armour becomes technical wear partner for Wasps
Under Armour becomes technical wear partner for Wasps
08
May '15
Performance apparel, footwear and accessories marketer Under Armour has signed a multi year partnership with rugby club, Wasps and has become the club’s official technical wear partner.

According to a Wasps press release, it became the first Aviva Premiership rugby club to secure a deal with Under Armour.

Under Armour is also technical partner to the Welsh Rugby Union, Top 14 giants Clermont Auvergne and Barclays Premier League football club, Tottenham Hotspur FC.

British tennis star Andy Murray and Masters winner Jordan Spieth have also signed multi-year deals with the performance sportswear marketer.

“The partnership also includes commercial marketing rights and in-stadium signage,” the Wasps press release added.

The innovative new kit will enable peak performance in all weather conditions, including sweat-wicking HeatGear fabric to help keep players cool and dry and ArmourGrid technology for light, durable strength.

These technologies are already integrated within the apparel of fellow Under Armour partners Welsh Rugby Union and Top 14 giants Clermont Auvergne, and worn on-pitch by world-class athletes.

Under Armour become the seventh new partner in the past year to sign with Wasps and will feature on Wasps’ playing shirt alongside the club’s two Fortune 500 companies, Land Rover and EMC, and FTSE listed DS Smith.

David Armstrong, Wasps CEO said, “To attract a brand of the size of Under Armour, alongside Land Rover, EMC and DS Smith, is testament to the commercial programme we are implementing at the club.

“This partnership reflects the progress made by the club, commercially as well as on the pitch, as we aim to build one of the most aspirational groups of partners in professional rugby,” Armstrong too added.

“To have a brand of the quality of Under Armour supporting us and providing apparel, which is designed and developed to make athletes better, is a huge boost,” Dai Young, Wasps director of Rugby said.

“Under Armour are respected for their commitment to work alongside athletes to ensure their elite performance line is at the cutting edge of their chosen sport, helping to improve performance,” he noted.

Chris Bate, MD Europe at Under Armour, said, “Wasps’ traditions and dedication to the game are a great fit for what we stand for at Under Armour.” (AR)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 13th Jul 2020

Cambodia's garment exports fall by 5.4% in 1st half 2020

Exports in Cambodia's garment sector dropped by 5.4 per cent to...

Pic: Shutterstock

Textiles | On 13th Jul 2020

Egypt signs agreement for new spinning factory in Mahalla

The Holding Company for Cotton, Spinning, Weaving and Clothes in...

Pic: Amazon

E-commerce | On 13th Jul 2020

Amazon pumps fresh fund of ₹2,310 cr into India unit

Amazon has infused fresh capital to the tune of ₹2,310 crore into,...

Interviews View All

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Rahuul Jashnani, Jashn

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search