Home / Knowledge / News / Apparel/Garments / Under Armour becomes technical wear partner for Wasps
Under Armour becomes technical wear partner for Wasps
08
May '15
Performance apparel, footwear and accessories marketer Under Armour has signed a multi year partnership with rugby club, Wasps and has become the club’s official technical wear partner.

According to a Wasps press release, it became the first Aviva Premiership rugby club to secure a deal with Under Armour.

Under Armour is also technical partner to the Welsh Rugby Union, Top 14 giants Clermont Auvergne and Barclays Premier League football club, Tottenham Hotspur FC.

British tennis star Andy Murray and Masters winner Jordan Spieth have also signed multi-year deals with the performance sportswear marketer.

“The partnership also includes commercial marketing rights and in-stadium signage,” the Wasps press release added.

The innovative new kit will enable peak performance in all weather conditions, including sweat-wicking HeatGear fabric to help keep players cool and dry and ArmourGrid technology for light, durable strength.

These technologies are already integrated within the apparel of fellow Under Armour partners Welsh Rugby Union and Top 14 giants Clermont Auvergne, and worn on-pitch by world-class athletes.

Under Armour become the seventh new partner in the past year to sign with Wasps and will feature on Wasps’ playing shirt alongside the club’s two Fortune 500 companies, Land Rover and EMC, and FTSE listed DS Smith.

David Armstrong, Wasps CEO said, “To attract a brand of the size of Under Armour, alongside Land Rover, EMC and DS Smith, is testament to the commercial programme we are implementing at the club.

“This partnership reflects the progress made by the club, commercially as well as on the pitch, as we aim to build one of the most aspirational groups of partners in professional rugby,” Armstrong too added.

“To have a brand of the quality of Under Armour supporting us and providing apparel, which is designed and developed to make athletes better, is a huge boost,” Dai Young, Wasps director of Rugby said.

“Under Armour are respected for their commitment to work alongside athletes to ensure their elite performance line is at the cutting edge of their chosen sport, helping to improve performance,” he noted.

Chris Bate, MD Europe at Under Armour, said, “Wasps’ traditions and dedication to the game are a great fit for what we stand for at Under Armour.” (AR)

Fibre2fashion News Desk - India


Must ReadView All

AfCFTA expected to come into force by mid-2019

Textiles | On 18th Feb 2019

AfCFTA expected to come into force by mid-2019

The African Continental Free Trade Area Agreement could be in force...

Cambodia terms EU's EBA withdrawal decision 'regressive'

Apparel/Garments | On 18th Feb 2019

Cambodia terms EU's EBA withdrawal decision 'regressive'

Rejecting accusations of a worsening human rights and democracy...

USAID helps E African firms participate in Las Vegas shows

Textiles | On 18th Feb 2019

USAID helps E African firms participate in Las Vegas shows

The East Africa Hub of the US Agency for International Development...

Interviews View All

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search