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VF Corp names Steven Rendle as president
25
Jun '15
Global apparel marketer VF Corporation said it has named Steven Rendle as president and chief operating officer and has also been added to the VF’s board of directors.

“His accomplishments during his nearly 16 years with us are many, including accelerating VF’s brand growth, leading our Outdoor & Actions Sports coalition and serving as president at North Face brand” CEO Eric Wiseman said.

“Steve is a key member of our Operating Committee, which oversees our business around the world, and he has helped define and execute VF’s strategic plans,” Wiseman added.

In his role as president & chief operating officer, Rendle will oversee all of VF’s business coalitions worldwide: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands.

“He will also be responsible for VF’s global supply chain and direct-to-consumer platforms,” a VF Corporation press release said.

Wiseman continued, “VF is a growing global company and Steve is an outstanding leader with a proven track record of building brands and businesses.”

“He is sharply focused on VF’s four essential growth drivers; leading in innovation, connecting with consumers, serving consumers directly and expanding geographically,” he observed.

“As COO, Steve will have responsibility across the business as we continue to build our powerful brand and distribution platforms that deliver consistent growth and return to shareholders,” Wiseman noted.

VF Corporation’s highly diversified portfolio of 30 powerful brands spans numerous geographies, product categories, consumer demographics and sales channels.

The company’s largest brands are The North Face, Vans, Timberland, Wrangler, Lee and Nautica. (AR)

Fibre2fashion News Desk - India


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