Yoga-inspired athletic apparel firm, Lululemon Athletica Inc., has appointed Miguel Almeida as the executive vice president, Digital, effective as of mid-July. He will report to the company’s chief executive officer Laurent Potdevin.
Almeida’s career spans over 15 years of operational and senior leadership with a keen focus on digital strategies. Most recently, he was the group VP, Digital Commerce and Mobile solutions for Walgreens where he was responsible for omni-channel initiatives, mobile solutions, and online-to-consumer commerce across a variety of digital brands.
Prior to joining Walgreens, Miguel held senior roles in the online groups of Apple and Dell where he drove global online expansion for both companies. Previously, he was a strategy consultant with The Boston Consulting Group where he worked across multiple countries in Europe and South America mainly in high technology, telecom, ecommerce, marketing and retail, the company informs in a press release.
He has received a licentiate degree in business administration from Universidade Catolica Portuguesa in Lisbon and holds an MBA from Harvard Business School.
Laurent Potdevin, CEO of Lululemon Athletica said, “With his track record of accelerating digital transformations, Miguel is well-positioned to champion Lululemon’s digital world and lead our strong digital team in creating a seamless experience for our guests across all touch points – whether it’s in store, on the web, or through a mobile device.” (GK)
Fibre2fashion News Desk - India