Home / Knowledge / News / Apparel/Garments / Shoppers Stop signs exclusive partnership with Snapdeal
Shoppers Stop signs exclusive partnership with Snapdeal
10
Aug '15
Department store chain Shoppers Stop has inked a deal to launch its own store on online marketplace Snapdeal to widen its reach.

Shoppers Stop, which also sells merchandise through its website, is keen to tap the potential of online marketplaces which are gaining favour among consumers.

According to the deal, Shoppers Stop will dictate discounting strategy and price tags. The pricing, however, will be kept close to that in Shoppers Stop stores to prevent canabalising.

The partnership, which will cover around 17 stores in northern India by Diwali, will allow consumers to buy Shoppers Stop merchandise on Snapdeal and collect it from the brick-and-mortar stores.

Snapdeal already hosts online stores for enterprises such as Tata-owned Croma. Similarly, Amazon has an exclusive partnership with Future Group as part of their omni-channel strategy to leverage multiple channels such as mobile, web or stores. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

AfCFTA expected to come into force by mid-2019

Textiles | On 18th Feb 2019

AfCFTA expected to come into force by mid-2019

The African Continental Free Trade Area Agreement could be in force...

Cambodia terms EU's EBA withdrawal decision 'regressive'

Apparel/Garments | On 18th Feb 2019

Cambodia terms EU's EBA withdrawal decision 'regressive'

Rejecting accusations of a worsening human rights and democracy...

USAID helps E African firms participate in Las Vegas shows

Textiles | On 18th Feb 2019

USAID helps E African firms participate in Las Vegas shows

The East Africa Hub of the US Agency for International Development...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search