Williamson-Dickie partners Milliken on new work shirt

17 Aug '15
2 min read

Williamson-Dickie has collaborated with Milliken & Company under Williamson-Dickie's Dickies brand to produce an improved performance work shirt.

“The new work shirt employs Milliken's innovative textile technology to deliver enhanced lightweight, moisture-wicking and soil-release properties with the addition of stretch,” a Williamson-Dickie press release said.

“Most importantly, the groundbreaking fabric technology delivers an 80 per cent increase in breathability and offers unprecedented comfort and mobility while maintaining durability and style,” it added.

These improvements were the result of a long-term project and partnership between Dickies and Milliken & Company, which have collaborated for more than 17 years.

"Dickies' process of product innovation has us continually attuned to the market, where consumer insights are a driving force," said Brian Sheedy, vice president of merchandising and design, Williamson-Dickie.

"Our ongoing collaboration with Milliken to drive continuous innovation allows us to employ the latest fabric technologies across multiple segments of our business to enhance features and benefits,” he too added.

Eric Mossbrook, market director at Milliken said, "Our valued partnership with Dickies has produced customer-centric improvements in workwear fabrics for a variety of end use uniforms.”

“We find the resulting products continue to exceed the quality, comfort and performance demands of our customers," he informed.

Williamson-Dickie is a provider of work apparel, specialising in innovative performance workwear since 1922 and its apparel, footwear and licensed goods in more than 100 countries. (AR)

Fibre2Fashion News Desk – India

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