Wal-Mart adds Mark Eisen collection to GEORGE ladies brand

23 May '06

3 min read

Wal-Mart Stores Inc announced that award-winning sportswear designer Mark Eisen would design an encapsulated sportswear collection to complement the highly successful GEORGE ladies assortment. Named GEORGE ME (em-ee) by Mark Eisen, the collection will feature tops, bottoms, jackets, and knits, available in misses and plus sizes.

The collection will make its debut at Wal-Mart stores nationally and online at Walmart.com (www.walmart.com) in mid August for Fall 2006.

Launched 16 years ago in the United Kingdom, GEORGE brand apparel offers quality, style and value for the whole family and has enjoyed strong growth in the UK at Wal-Mart's ASDA subsidiary.

The brand's growth has been fueled by design credibility at amazing prices, understanding the customer, and regular infusions of fresh and interesting new looks. With this exciting new collection in the U.S. market, Wal-Mart now aims to enhance the brand's appeal to U.S. customers with pieces featuring Eisen's all-American design aesthetic.

"The GEORGE line represents fashion for value around the world," said Claire Watts, executive vice president of product development, apparel and home merchandising for the Wal-Mart Stores Division. "GEORGE ME will be especially appealing to the value-driven shopper who wants versatile pieces that stand the test of time.

"Mark Eisen's designs bring a modern twist to classic American style," Watts continued. "His looks for the GEORGE ME collection marry newness, great fabrics, fine tailoring and value. Our customer wants the fabulous fit Mark Eisen is known for, and we think she will turn to GEORGE ME each season as she updates her wardrobe."

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