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Everlast Worldwide joins hand with BCRF

23
May '06
Everlast Worldwide Inc, manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, has partnered with the Breast Cancer Research Foundation (BCRF) to champion a critical fundraising effort for cancer research and prevention around the world.

The BCRF is an independent not-for-profit 501(c)(3) organization founded by Evelyn Lauder in 1993 that is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and genetic research worldwide.

Everlast will donate to the BCRF 5 percent from the sale of every pair of its pink boxing gloves sold through sporting goods retailers and on-line retailers across the country.

Seth Horowitz, Chairman, President and CEO of Everlast Worldwide Inc, said, "Since our earliest days as a licensee of women's activewear, we have continually supported breast cancer research and awareness. This new effort in conjunction with BCRF combines our interest in these causes and will result in greater awareness for both while spurring financial contributions. Breast cancer is a disease that affects so many, and the Everlast family is committed to doing our part to raise funds and increase public awareness. This is an example of our ongoing support of philanthropic activities, which have included PE4LIFE and the American Heart Association."

To support this initiative, Everlast will launch a full-scale cause-related marketing campaign to increase the awareness and funding of breast cancer research, with ramped up efforts focused on National Breast Cancer Awareness month in October. The campaign will involve partnerships with major sporting goods retailers, women's health fitness centers, athletes and print advertising.


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