Home / Knowledge / News / Apparel/Garments / Castelli retains Leopold Ketel & Partners as global branding agency

Castelli retains Leopold Ketel & Partners as global branding agency

30
May '06
Castelli, one of cycling's most legendary makers of performance cycling apparel, has retained Leopold Ketel & Partners as its global branding agency to include strategic planning, advertising, public relations, sales material and interactive, announced agency President John Russell.

"We're extremely excited for the opportunity to work with a global brand such as Castelli," Russell explained. "The addition of Castelli strengthens our presence in the outdoor sports market, joining LKP clients BIC Sport Yakka kayaks and Benchmade Knives in this category."

Castelli USA President Greg Cowan is also enthusiastic about the new alliance. "Management at Castelli in Italy and Castelli USA and are pleased to have Leopold Ketel + Partners as our marketing partner. We look forward to tapping into the agency's branding and creative expertise to promote the Castelli name in America and internationally."

Known worldwide by its trademark scorpion logo, Castelli has been a fixture in international cycling since the mid-1970s, having outfitted many cycling champions, including Tour de France champions Eddie Merckx and Jacques Anquetil.

LKP will work with both Castelli USA, based in Portland, Ore., and Castelli Italy, located in Fonzaso, north of Venice. Castelli designs, manufactures and markets a full line of cycling apparel, including base layers, road gear, rainwear, and accessories.

Leopold Ketel & Partners is a mid-size Northwest advertising, design and public relations agency that values its marketing partnerships with such leading companies as Umpqua Bank, ODS Health Plans, Hood River Distillers (Pendleton Whisky, Broker's London Dry Gin and Cockspur Rum), Benchmade Knife Company, the Oregon Coast Aquarium, the Oregon Humane Society, Oregon Public Broadcasting, RadiSys Technologies, BIC Sport kayaks, and Emerita women's health care products.

Headquartered in the center of Italy's fashion industry in Milan, Castelli Sport is a world leading designer and maker of cycling apparel. The company has offices or distributors on six continents.

Leopold Ketel & Partners


Must ReadView All

Pic: Shutterstock

Textiles | On 13th Apr 2021

Indonesia's textiles industry gears up for Industry 4.0

Indonesia's textiles industry, among others, is getting ready to...

Pic: Azamat Imanaliev / Shutterstock.com

Apparel/Garments | On 13th Apr 2021

Output & profit of Chinese garment firms rise in Jan-Feb '21

Showing further recovery, garment enterprises in China saw their...

Pic: Shutterstock

Apparel/Garments | On 13th Apr 2021

Increasing scrutiny to create challenges for apparel industry: Moody's

Apparel production practices have a significant impact on the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Himanshu Fogla,

Himanshu Fogla

Jumac, pioneers in spinning can manufacturing in India, was founded in...

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search