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Castelli retains Leopold Ketel & Partners as global branding agency

30
May '06

Castelli, one of cycling's most legendary makers of performance cycling apparel, has retained Leopold Ketel & Partners as its global branding agency to include strategic planning, advertising, public relations, sales material and interactive, announced agency President John Russell.

"We're extremely excited for the opportunity to work with a global brand such as Castelli," Russell explained. "The addition of Castelli strengthens our presence in the outdoor sports market, joining LKP clients BIC Sport Yakka kayaks and Benchmade Knives in this category."

Castelli USA President Greg Cowan is also enthusiastic about the new alliance. "Management at Castelli in Italy and Castelli USA and are pleased to have Leopold Ketel + Partners as our marketing partner. We look forward to tapping into the agency's branding and creative expertise to promote the Castelli name in America and internationally."

Known worldwide by its trademark scorpion logo, Castelli has been a fixture in international cycling since the mid-1970s, having outfitted many cycling champions, including Tour de France champions Eddie Merckx and Jacques Anquetil.

LKP will work with both Castelli USA, based in Portland, Ore., and Castelli Italy, located in Fonzaso, north of Venice. Castelli designs, manufactures and markets a full line of cycling apparel, including base layers, road gear, rainwear, and accessories.

Leopold Ketel & Partners is a mid-size Northwest advertising, design and public relations agency that values its marketing partnerships with such leading companies as Umpqua Bank, ODS Health Plans, Hood River Distillers (Pendleton Whisky, Broker's London Dry Gin and Cockspur Rum), Benchmade Knife Company, the Oregon Coast Aquarium, the Oregon Humane Society, Oregon Public Broadcasting, RadiSys Technologies, BIC Sport kayaks, and Emerita women's health care products.

Headquartered in the center of Italy's fashion industry in Milan, Castelli Sport is a world leading designer and maker of cycling apparel. The company has offices or distributors on six continents.

Leopold Ketel & Partners

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