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VF Corp & Arvind Mills enter into JV

02
Jun '06
World's leading apparel Company, VF Corp, will enter Indian markets through a equity joint venture with Arvind Mills.

Licensing agreement between Arvind Mills and VF Corporation includes brands like Lee, Wrangler and Nautica.

Both are likely to enter in 50:50 partnership but no official confirmation is forthcoming, sources informed.

According to industry experts, this JV will totally refurbish Arvind's branded business and play vital role in the domestic apparel market.

This JV will operate under exclusive brand outlets (EBOs) and multi-brand outlets (MBOs) models. Brands like Lee, Wrangler or a Nautica will be covered under single brand FDI and MBO model will operate through franchisee setup.

To generate more revenue from global operation, VF will adopt some innovative business models as they have gone for equity route instead of licensing.

VF Corporation is one of the world´s largest apparel companies. For over 100 years, VF Corporation has grown by offering consumers high quality, high value branded apparel. Their leading brands in jeanswear, intimate apparel, outdoor and specialty apparel span virtually every channel of distribution.

Arvind Mills has set the pace for changing global customer demands for textiles and has focused its attention on select core products.

Such a focus has enabled the company to play a dominant role in the global textile arena. With its presence across the textile value chain, the company endeavors to be a one-stop shop for leading garment brands.


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