The transition has taken longer and been more expensive than originally planned causing higher fulfillment expenses and higher cost of goods sold. The Company remains focused on creating distribution efficiencies and we are confident that the new processes installed in the warehouse is a worthwhile investment in the future and will help us leverage our fulfillment expenses over time."
Also contributing to the margin pressure was a change in the mix of revenues. Mr. Green explained "The softer revenues we experienced in our full-price catalogs were partially offset by Storybook Heirlooms sale catalog efforts, thereby eroding the overall gross margin."
CONFERENCE CALL TODAY
Company management will be holding a conference call today at 5:00 p.m. ET/ 2:00 pm PT to discuss this announcement. The conference call will be broadcast via live webcast and may be accessed at http://investor.celebrateexpress.com.
Celebrate Express is a leading e-commerce provider of celebration products. The Company currently operates three business to consumer brands: Birthday Express, which markets children's party products; Storybook Heirlooms, which offers girls' special occasion and specialty apparel; and Costume Express, which markets costumes and matching accessories.