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bebe stores adopts stock trading plan

Jun '06
Women's apparel and accessories retailer bebe stores inc announced that Linda Vilaikeo Sr. Vice President of Planning, Allocation and Outlet Merchandising and Susan Peterson, Vice President of Design, bebe, have each adopted a pre-arranged stock trading plan to sell a portion of their bebe stock over time as part of their individual long-term strategy for asset diversification and liquidity.

The stock trading plans were each adopted in accordance with the requirements of Rule 10b5-1 of the Securities and Exchange Act of 1934 and bebe's policies regarding its employees' stock transactions.

Rule 10b5-1 allows a company's officers and directors to adopt written, pre-arranged stock trading plans when they do not have material, non-public information about the company or its securities.

Using these plans, which preclude an insider from exercising subsequent influence over the timing or amount of trades, insiders can gradually diversify their investment portfolios, spread stock trades out over an extended period of time to reduce any market impact and avoid concerns about whether they had material, non-public information when stock is sold on their behalf.

Under Ms. Vilaikeo's Rule 10b5-1 Plan, stock options may be exercised for up to approximately 210,000 shares and such shares may be sold for her account over a period of approximately twelve months. Shares are exercisable under Ms. Vilaikeo's stock options only in accordance with their vesting requirements.

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