Hucke to enter Indian market with Whoopi children's brand

28 Jun '06
3 min read

Hucke AG is going on the offensive in India: The clothing company from Lübbecke, Germany, is planning to establish the brand for plant children's fashion, Whoopi, on the Indian market.

India currently accounts for 16 percent of the world's population and in recent years has recorded rapid economic growth averaging at 8.1 percent.

In addition, India is also the country with the largest number of children. Thus, the highly populated subcontinent is not only interesting as a producer, but as a market as well: as a result of the country's positive economic data, a broad middle class is developing with an estimated 200 million people with growing spending power.

Hucke is leveraging this boom and is entering the Indian market with Whoopi. In 2006, the first year of its campaign, the company is already planning to open 12 independent WHOOPI stores in shopping centres, of which there are currently 450 throughout India. In addition, it is also seeking to establish 50 shop-in-shop projects in leading department store chains.

The first Whoopi store had its grand opening in June at the Imax Centre in Hyderabad, a major city in the heart of India; this month will also see the opening of two more stores in Ahmedabad and one in Delhi. The next stores to open will be in Hyderabad, Bangalore, Kochi, Calcutta, Chennai and Coimbatore.

In order to tap the Indian market, Hucke has entered into a cooperation with the renowned Novotex Exim Pvt Ltd. Novotex already has a successful line of menswear in India with its 'Derby' brand. Hucke AG's cooperation with this Indian partner goes beyond just the marketing of the Whoopi brand and also includes some local production.

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