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Apparel retailer JC Penney introduces 2006 Back-to-School season
11 Jul '06
4 min read
"It" refers to the power kids and teens have to express themselves and at the same time inspire and influence one another. The Back-to-School television ads, featuring music by rising band OK Go, showcase different teens' and kids' rooms along with JC Penney merchandise that reflects their own personal styles. Television ads targeted toward the Hispanic market feature a similar format with music by Puerto Rican reggaeton star Daddy Yankee.
Mike Boylson, Chief Marketing Officer, said, "Kids' rooms are their shrines of self-expression. They reflect their style, what makes them happy and how they like to spend their time. Through our new advertising, we want to tell teens across America that we can help them express themselves and that we understand what influences them."
Additionally, JC Penney will achieve an even deeper emotional connection and relevance to teens by incorporating popular, youth-targeted award shows into its Back-to-School campaign.
Top Destination for Back-to-School Merchandise
-- Denim -- The Back-to-School Staple: JC Penney is the premier headquarters for denim during the Back-to-School time frame. The Original Arizona Jean Company, available exclusively at JC Penney and one of America's largest jeanswear brands, continues to be the Company's key brand for the season. This year, Young Men's focus will be on premium denim, notably the launch of the new East/West jean brand, while Junior's will focus on the skinnyjean trend.
Mike Boylson, Chief Marketing Officer, said, "Kids' rooms are their shrines of self-expression. They reflect their style, what makes them happy and how they like to spend their time. Through our new advertising, we want to tell teens across America that we can help them express themselves and that we understand what influences them."
Additionally, JC Penney will achieve an even deeper emotional connection and relevance to teens by incorporating popular, youth-targeted award shows into its Back-to-School campaign.
Top Destination for Back-to-School Merchandise
-- Denim -- The Back-to-School Staple: JC Penney is the premier headquarters for denim during the Back-to-School time frame. The Original Arizona Jean Company, available exclusively at JC Penney and one of America's largest jeanswear brands, continues to be the Company's key brand for the season. This year, Young Men's focus will be on premium denim, notably the launch of the new East/West jean brand, while Junior's will focus on the skinnyjean trend.
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